Saturday, December 18, 2010

2011 Trends

2011 Trends for the Spa, Massage Therapy, Beauty and Wellness Industry
by Eunice

But before I share to you the 4 mega-trends here is one favorite music I wanted to share. Expect greater things to come in 2011!


By yunesa(at)
1. You-nique
Little by little, the culture for being unique and different will penetrate the market. People will put up a business not just to join the bandwagon but to differentiate itself from the rest. Businesses which tend to copycat (gaya-gaya) others will have more difficulty as the market is already saturated in most metropolitan areas. The results would be: Individualized unique selling propositions of different businesses and professionals in the industry; People and professionals would want to master and focus on their uniqueness and being different and applying them in their field of interest. The most innovative and the visionaries will win. So what will Asia offer uniquely? What will Filipinos offer that sets it apart from others? Shine! Shine bright!

2. Fusion
I have already written about this in 2010 as part of the emerging trend and this has already started in many industries this year 2010 but will become diverse in the years 2011 and beyond. I remember the story of the crab seller. He was selling German. American and Filipino crabs. Two containers were closed while the third was left open and one buyer asked why is the third one open. He replied that those are Filipino crabs and no one will be able to get out of the bucket because every other crab will pull him down. One thing that we have to practice hard is push each other up, bless people who are more successful than we are because our words come back to us four fold. If you think badly of the success of others, you won’t be successful because you will also be thinking badly of your own success, you will pull yourself down! So start blessing, loving and giving more.

Mergers. Combination. Grouping. Mixtures. Mingling. Hybrid. Togetherness. Collective. Collaborative. Unity. Whatever the term more and more people will realize that there is strength in numbers more and more businesses and professions will gravitate towards this trend. We have already seen for the past few years, the fusion of health and medical field with the field of alternative medicine otherwise known as Integrative or Complementary medicine. We can see more and more hospitals looking like spas and healing retreats. We can see migration of health professionals in the field of wellness. Other forms of fusion and grouping are websites with group buying online, which will increase in popularity. Social buying. Group buying. We already have group buying sites in the Philippines with websites like:
 (as of this writing the site is about to be launched soon by our Meetup friends at 98Labs )

As Seth Godin points out in his blog “Groupon is a very different thing. Here, it's not a hassle, it's the fun factor. Buying this way is exciting, you never know what's next, you do it with friends, the copy is funny, it's an adventure. As a result, many Groupon customers in fact do convert to becoming long time patrons of the place they tried, because they're not inherently cheap shoppers. When they're on Groupon they're hunting for fun. But if you offer an astonishing product and great service after they try you, they may convert into shopping with you for the long haul, not because you're a Groupon replacement, but because you bring them more than the alternatives. The net, once again, is making it easier to find and organize tribes of people, even for short durations. When you intersect these aligned groups with high-margin products, you can create fascinating commerce opportunities.”

I subscribe to all of these group buying sites online and I think they are great for consumers not only for cheapskates. I suggest for you to subscribe to. The popular motto: If you can’t beat them, join them will be a wise thing to do in these times. In the Spa, Massage Therapy and Wellness industry, fusion on the types of treatments, therapies, professions, businesses, websites and affiliates. Examples of fusion: In the spa, massage therapy and wellness profession: more and more health practitioners will be accepting alternative medicine and other spa therapies that prove to be scientifically effective. When it comes to services and activities spas will fuse/combine creative ways of spending time at the spa like: laughter yoga, flower arrangement, lei, macro-biotic cooking, vegetarianism, color therapy, digitization, etc. Who knows some courses in school will be defunct and/merged with another course? So in essence, don’t be left behind! Noone is an island, team up with others. Your weaknesses are all a sign that we need others to build a team. Build bridges!

To give a glimpse of the FUTURE see the funny video below:

3. Local Twists and versions

The nearer the source- the better it is for suppliers, distributors and consumers and the more popular it will become. More businesses will source out local products and indigenous “one-of-a-kind services and products”. In fact, a local version or an Asian version of almost everything will be invented, discovered and popularized. An increased awareness of one’s own culture will definitely boost creativity.

4. Mindology and Brainology
Bringing consciousness to the table means a lot of people will gravitate towards the need for self-fulfillment through the power of the mind. More and more eyes will be opened to new possibilities and opportunities by using brain power mainly because of the urgency in ones deeper self to make a difference. Implications will include: the need for spas to fuse music which stimulates our brain waves to be more creative, color therapy in schematics, amongst others.

Bottom line, we have to realize that although this business or profession is based on healing, passion and commitment to people, I believe that it is necessary to change in terms of how we deliver results financially. We have to evolve and be better if we want to grow individual business as well as our industry. If I could, I would teach, speak or write and give FREE advice to anyone who is willing to listen (and I know a lot of you out there are silently listening, Thanks to you.) but we are all on the same boat. We all need to make a living in something that we love doing. As for myself, I make my living by helping others start, create or change their business to be more successful in their business or profession so that we might all be better able to touch other’s lives and provide greater value for our clients and our community.
I hope that you understand that it is my deepest wish for you in 2011 that you heal yourself in career, work, business and relationships- and all the other areas in between so that you may continue to heal others. If I can be of service to you in accomplishing your goals, I want you to know that I am only an email away. If you are ready in changing for the better in the 2011 please do get in touch with me and like all of my clients who have been a family to me, all these years, I promise you two things:

1. If I can help your business or profession, you will be able to afford my services and

2. If I can’t help you, I will never sell you something you do not need.
My dear friend, I pray that you will…

• Spiritually, grow closer to God, our Creator.

• Financially, grow towards financial abundance and generosity.

• Physically, grow healthier and stronger.

• Emotionally, grow more peaceful.

• Relationally, grow in love.

Those are my aspirations for you.

Have a Victorious and Blessed 2011!

(If you want to know the trend last year please click on this link below:

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