2011 Trends for the Spa, Massage Therapy, Beauty and Wellness Industry
by Eunice
But before I share to you the 4 mega-trends here is one favorite music I wanted to share. Expect greater things to come in 2011!
2011 FOUR MEGA-TRENDS FOR BUSINESS AND PROFESSION WITH A FOCUS ON THE SPA, MASSAGE THERAPY, BEAUTY AND WELLNESS INDUSTRY
By yunesa(at)yahoo.com
1. You-nique
Little by little, the culture for being unique and different will penetrate the market. People will put up a business not just to join the bandwagon but to differentiate itself from the rest. Businesses which tend to copycat (gaya-gaya) others will have more difficulty as the market is already saturated in most metropolitan areas. The results would be: Individualized unique selling propositions of different businesses and professionals in the industry; People and professionals would want to master and focus on their uniqueness and being different and applying them in their field of interest. The most innovative and the visionaries will win. So what will Asia offer uniquely? What will Filipinos offer that sets it apart from others? Shine! Shine bright!
2. Fusion
I have already written about this in 2010 as part of the emerging trend and this has already started in many industries this year 2010 but will become diverse in the years 2011 and beyond. I remember the story of the crab seller. He was selling German. American and Filipino crabs. Two containers were closed while the third was left open and one buyer asked why is the third one open. He replied that those are Filipino crabs and no one will be able to get out of the bucket because every other crab will pull him down. One thing that we have to practice hard is push each other up, bless people who are more successful than we are because our words come back to us four fold. If you think badly of the success of others, you won’t be successful because you will also be thinking badly of your own success, you will pull yourself down! So start blessing, loving and giving more.
Mergers. Combination. Grouping. Mixtures. Mingling. Hybrid. Togetherness. Collective. Collaborative. Unity. Whatever the term more and more people will realize that there is strength in numbers more and more businesses and professions will gravitate towards this trend. We have already seen for the past few years, the fusion of health and medical field with the field of alternative medicine otherwise known as Integrative or Complementary medicine. We can see more and more hospitals looking like spas and healing retreats. We can see migration of health professionals in the field of wellness. Other forms of fusion and grouping are websites with group buying online, which will increase in popularity. Social buying. Group buying. We already have group buying sites in the Philippines with websites like:
http://www.presyongpatok.com/
(as of this writing the site is about to be launched soon by our Meetup friends at 98Labs http://www.98labs.com/ )
http://www.buyanihan.com/
http://www.cashcashpinoy.com/
http://www.localroam.ph/
http://www.beeconomic.com/
http://www.ensogo.com.ph/
http://www.etreet.com/
http://www.etreet.com/
http://www.awesome.ph/
http://www.dealgrocer.com/
http://www.twangoo.com/
As Seth Godin points out in his blog “Groupon is a very different thing. Here, it's not a hassle, it's the fun factor. Buying this way is exciting, you never know what's next, you do it with friends, the copy is funny, it's an adventure. As a result, many Groupon customers in fact do convert to becoming long time patrons of the place they tried, because they're not inherently cheap shoppers. When they're on Groupon they're hunting for fun. But if you offer an astonishing product and great service after they try you, they may convert into shopping with you for the long haul, not because you're a Groupon replacement, but because you bring them more than the alternatives. The net, once again, is making it easier to find and organize tribes of people, even for short durations. When you intersect these aligned groups with high-margin products, you can create fascinating commerce opportunities.”
I subscribe to all of these group buying sites online and I think they are great for consumers not only for cheapskates. I suggest for you to subscribe to. The popular motto: If you can’t beat them, join them will be a wise thing to do in these times. In the Spa, Massage Therapy and Wellness industry, fusion on the types of treatments, therapies, professions, businesses, websites and affiliates. Examples of fusion: In the spa, massage therapy and wellness profession: more and more health practitioners will be accepting alternative medicine and other spa therapies that prove to be scientifically effective. When it comes to services and activities spas will fuse/combine creative ways of spending time at the spa like: laughter yoga, flower arrangement, lei, macro-biotic cooking, vegetarianism, color therapy, digitization, etc. Who knows some courses in school will be defunct and/merged with another course? So in essence, don’t be left behind! Noone is an island, team up with others. Your weaknesses are all a sign that we need others to build a team. Build bridges!
To give a glimpse of the FUTURE see the funny video below:
3. Local Twists and versions
The nearer the source- the better it is for suppliers, distributors and consumers and the more popular it will become. More businesses will source out local products and indigenous “one-of-a-kind services and products”. In fact, a local version or an Asian version of almost everything will be invented, discovered and popularized. An increased awareness of one’s own culture will definitely boost creativity.
4. Mindology and Brainology
Bringing consciousness to the table means a lot of people will gravitate towards the need for self-fulfillment through the power of the mind. More and more eyes will be opened to new possibilities and opportunities by using brain power mainly because of the urgency in ones deeper self to make a difference. Implications will include: the need for spas to fuse music which stimulates our brain waves to be more creative, color therapy in schematics, amongst others.
Bottom line, we have to realize that although this business or profession is based on healing, passion and commitment to people, I believe that it is necessary to change in terms of how we deliver results financially. We have to evolve and be better if we want to grow individual business as well as our industry. If I could, I would teach, speak or write and give FREE advice to anyone who is willing to listen (and I know a lot of you out there are silently listening, Thanks to you.) but we are all on the same boat. We all need to make a living in something that we love doing. As for myself, I make my living by helping others start, create or change their business to be more successful in their business or profession so that we might all be better able to touch other’s lives and provide greater value for our clients and our community.
I hope that you understand that it is my deepest wish for you in 2011 that you heal yourself in career, work, business and relationships- and all the other areas in between so that you may continue to heal others. If I can be of service to you in accomplishing your goals, I want you to know that I am only an email away. If you are ready in changing for the better in the 2011 please do get in touch with me and like all of my clients who have been a family to me, all these years, I promise you two things:
1. If I can help your business or profession, you will be able to afford my services and
2. If I can’t help you, I will never sell you something you do not need.
My dear friend, I pray that you will…
• Spiritually, grow closer to God, our Creator.
• Financially, grow towards financial abundance and generosity.
• Physically, grow healthier and stronger.
• Emotionally, grow more peaceful.
• Relationally, grow in love.
Those are my aspirations for you.
Have a Victorious and Blessed 2011!
(If you want to know the trend last year please click on this link below:
http://yunesa.blogspot.com/2009/12/2010-trends-spa-massage-therapy-beauty.html)
Showing posts with label trends. Show all posts
Showing posts with label trends. Show all posts
Saturday, December 18, 2010
Wednesday, December 2, 2009
2010 Trends and Forecast: Spa, Massage Therapy, Beauty and Wellness
2010 Trends: Spa, Massage Therapy, Beauty and Wellness
I will be blogging about Spa, Massage Therapy, Beauty and Wellness Trends for 2010. So before I give out what to watch out for in the future regarding these arenas I would like to clarify a few things before I delve into the trends in our industry. I would like to stress that forecasting trends is far from an exact Science because all trends are constantly evolving and as I am writing this blog, both trends listed below are one way or the other, already happening and they are evolving rapidly. I have also included some examples and tips to boost your spa, massage clinic and wellness center business using the trends below.
First and foremost, readers of this blog must make the important distinction between a fad and a trend. What then is the difference between the two? One major difference between a fad and a trend is the duration. The lifespan of a fad is short, fleeting, here today and gone tomorrow. A fad is a statement, a one-hit wonder, something eye-catching that comes and then goes just as quickly. Sandali lang wala na…. It enjoys a few months of unexpected popularity, but disappears just as quickly as it appears. It might be another new massage technique, a new spa offering, a new facial product in the market, etc. Fads create a lot of attention and press, and then they abruptly disappear because people haven't seen results or they find it too difficult to sustain.
But there is a tendency for a fad to become a trend and if it does it can remain popular for decades and might become a classic. A trend on the other hand, has roots and staying power. It strikes a deeper cord, they are self-sustaining but needs improvement over time and is connected to a larger change in society. It would totally be expected, then, to see the same trends appearing for multiple years in a trends survey. The day spa is one example of a fad becoming a trend which crossed over and have interwoven industries in beauty and wellness.
Some experts agree that the difference between a fad and a trend is the number of industries it affects. A fad often appears in a single industry and rarely crosses over into others. While a trend spans more than one industry and touches more than one market and generation. So if you went to a trade show and you are seeing a certain massage technique or facial product over in many booths, it’s already too late to catch the beginning of that trend.
Another difference between a fad and a trend is the overall industry acceptance. Investing in a fad item can be risky for companies known for setting trends. It can be very difficult to tell the difference between a fad and a trend before the product or service reaches the buying public. Smaller companies often have the flexibility necessary to promote a faddish item, while larger companies tend to wait until the initial smoke clears and a trend can be determined. This difference between a fad and a trend can be seen in the recent fad diet wars. Ano ba talaga ang effective regimen para magpapayat? When scientific evidence demonstrated a link between high carbohydrate intake and weight gain, nauuso yung mga fad diet plans. Although the move away from processed foods and carbohydrates soon became a trend, the individual diet plans involved all enjoyed a fleeting popularity. A similar difference between a fad and a trend also appeared in the fitness industry. An emphasis on core exercises and the reduction of abdominal fat became a trend, hindi na puwede yung malalaki ang bilbil therefore a number of faddish exercise devices appeared suddenly on television screens everywhere. Some of these exercise devices were shown to be ineffective or even dangerous for the user, while others became part of the trend towards better health and weight reduction.
One of the telling differences between a fad and a trend is the perception of overall quality. Fad products and items are rarely expected to endure, but trends tend to survive the decade in which they were created.
Example, a spa owner needs to be aware at all times of what is happening in the massage and spa industry. If you are not able to attend trade shows, a quick and easy way to keep up with the latest news is to go to your nearest competitor and take a look at the newest service offerings. Go to malls and check out what other spas are offering. Really examine what products are on the shelves and in the sales circulars. In this way you can take advantage of the trend research that has already been done by professional buyers. You have to study and learn from the brands that you admire and think of them as the mirrors to today’s more diverse, more networked and connected society at pagkatapos nun find ways to outdo them.
Find out what's new, and then continue monitoring to see what has staying power, and what is on the way out. It is important to keep checking, because the trends and even the classics may eventually evolve and change over time. For example: Look at how traditional Philippine hilot has evolved into wellness hilot. Take note of what are the differences between how it is being practiced in a modern spa versus a “hilot ng probinsiya” and then you can incorporate both. Then your clients will have the best of both worlds.
Distinguishing between trends and fads requires quantitative and qualitative research in addition to gut instinct. Telling the difference between a fad and a trend is a constant balancing act for entrepreneurs. Staying in touch with our clients and testing innovations before making large commitments are to succeed in catching a trend.
The massage industry is constantly exploring new movements and massage modalities while at the same time evolving and improving on massage equipment. Example, yung mga manufacturers and product suppliers ng massage tables and facial beds should avoid designs that are attractive but unsafe or that deliver bio-mechanically incorrect massage movements from both the practitioner and the client. Dapat yung design na pwede kahit anong height ng massage therapist at kahit anong massage modality. Kung meron na nun. Equipment needs to be built with proper biomechanics that encourage proper lower-back support and skeletal alignment.
Second, maraming products in the market especially facial products na mag cla-claim that you will be whiter, have clear complexion, etc. Some even claim that you will stop aging with little work on your part. Sad to say they are all false. Aging cannot be totally stopped because aging is really a part of life. You can at least minimize the effects of aging but you cannot stop it. Also, we have to consider that these products should continually be used. There is no such thing as a magical wand to change you into a beautiful flawless princess overnight. Kahit yung mga case na maiitim na pumuti- it did not happen overnight. Even Glutathione tablets need months to take into effect. Hindi pwede yung mag take ka ng Glutathione minsan lang and then you would expect na next week maputi ka na. It will take time. There is no quick, easy way to get whiter that will show results immediately. Kung pumuti ka man instantly mamaya maitim ka na naman pag hindi ka gumamit ng product na yun continuously. Ganun din sa exercise, there is no effective workout that are easy kung gusto mo talagang maging sexy it takes discipline in food intake and exercise. And by the way, not all exercise machines can deliver results.
I am not saying that these are the only trends to track in 2010. There are dozens of important trends worth applying and I am merely bringing you my selection as it affects us in the Philippines because the similarity between fads and trends is that both are driven by changing consumer preferences and desires.
Okay so after we have discussed at length ang fad and trend. Here now are the trends for 2010.
1. Correct! Connect!
Connections. Partnerships. Mergers. Convergence. Consumers in the spa, massage therapy and wellness will experience more and more local to local, local and international businesses coming to join and pair with each other to stay relevant in a diverse world of consumers. There will be more industries na mag me-merge with the spa, beauty and wellness industry. Including fitness, travel and tourism, medical and health, bilogy and environment, culture and experience etc. Which will produce a lot of diversities and collaboration from individuals, companies, etc.
Which brings us to a few sub-trends, where people, services and products are just thumbs and clicks away. Urban (City) population is growing at a phenomenal rate and according to the Global Report on Human Settlements, October 2009: Asia will host 63% of the global urban population or 3.3 billion people in 2050. So where does this leads us? What is the significance? More and more consumers will be sophisticated but will be willing to try-out more daring goods (thereby creating a need for bite size or should I say, appetizer size services in the spa) simplified spa menus, signature and unique experiences and services. This will also in effect have less cookie cutter services which will create less blandness in the relationship between spa enthusiasts and management. More and more services of these spas, massage clinics, beauty and wellness centers will offer their very own signature services, localized and exclusive spa and massage therapies and treatments that will keep clients coming back for more. Therefore your spa, massage clinic or wellness center should sell something special, something premium (in some cases), something desirable in just one (geographical) location. Just be sure that it’s worth the trip.
Since dadami ang tao within cities, online transparency with conversations happening online will be the latest and greatest. These consumers will be lusting for more and more information. Tracking and alerting people online. One example of which is Google latitude where you share your current location with your Google contacts via browser and mobile device. Mas maraming spas ang mag o-offer ng online and via mobile appointments. And if you have not yet used Google Earth then medyo huli ka na, but nevertheless you should try it out. It’s cool. Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings from galaxies in outer space to the canyons of the ocean. You can explore rich geographical content, save your toured places, and share with others.
Gadgets (including mobile phones and i-pods, etc) will be used to digitalize everything including spa appointments and consumer reviews. More and more blogs will be created for consumer reviews. In short, with people sharing information online, everything we actually do, buy, listen to, attend, try and so on will make it easy for people to find groups and real-time content (as we speak ika nga). It will be a common thing to tap into a live stream of experiences from fellow consumers. Of course, as more people are contributing and reviewing, sa dami ng information available and accessible to all, online access and device convergence will allow more on-the-spot-reviews like Twitter, it has established itself as the real-time snap shot of what people are thinking, feeling and experiencing and reviewing word wide.
So, in 2010, expect numerous services to capitalize on this burgeoning ‘global brain', and its endless real-time reviews and verdicts.
But do not be fooled, human interaction will still play a big role in an era were online presence is a must. Mass mingling, bonding and mind-sharing will be a common thing. People will get out of their homes and use social media and online groups to spur meeting in flesh and blood. Why? Because people actually enjoy interacting with other warm bodies, and will do so forever. Online relationships and presence will not replace (still) direct human interaction. People are people who needs others to survive and that means getting a part of some offline community. Meetings will be even more impromptu, temporary meet-ups of strangers, people and crowds with similar interests, hobbies, political preferences, causes and grievances. Many of these (temporary) meet-ups will revolve around getting a project done, generating public attention or helping one another.
A breed of consumers and clients na ang hinahanap will be beauty prodoucts that does not only make them beautiful on the outside but on how they feel. So magiging IN yung beauty products na may psychological and well-being benefits that affects people's moods positively. So if you a beauty product povider make use of textures, temperatures or sounds that affect the mood, as well as innovations, such as makeup that “induces beauty sleep" producing also a hybrid of beauty and spa products and services.
2. Giving and Sharing is the name of the game.
This is already big in 2009 but will even be bigger in 2010. Consumers will patronize more products and services that give back to the community not only as a good corporate citizen but in order to stay relevant in business a spa, massage clinic or wellness center should champion something. Consumers will be more drawn towards spa, massage clinics and wellness cnetr businesses who values fair trade, ecologically friendly, safe and sound products. Clients/consumers will buy what makes them feel good- good about the ingredients and good about what they are spending. This generosity will be taken to the next level, by initiatives that would make giving and donating painless like using our mobiles and donating online. Just to give you an idea, how you can start this, as a spa, massage clinic and wellness center owner, you can introduce and encourage consumers to volunteer to an organization you support and they can get 50-100% off of your rates. They can just present a letter from the organization they worked for given the number of hours and viola! they would get free services from you. Even Disneyland is already doing this to inspire volunteerism. Disneyland have worked with HandsOn Network to have their volunteer work verified and those who contribute their time will receive a voucher from Disney for a day’s admission to Walt Disney or Disneyland Theme park. You can raise money to donate to spas employees who have been devastated by typhoon Ondoy.
There are several ways to apply these consumer trends, and make some money from the innovations. Just ask yourself if they have the potential to (and if so, how):
1. Influence or shape your company's vision by re-aligning it with these trends.
2. Fads and trends become integrated into our lives very quickly, and our sales and service quotas will reflect this if we incorporate these items into our lines. So these trends should inspire you to come up with a new business concept, an entirely new venture or a new brand.
3. Add a new product, service or experience for a certain customer segment.
4. Speak the language of those consumers/ clients who already 'living' a trend.
Fads and trends are part of what keeps our industry and our world fun and interesting - And the bottom line is that our clients keep coming back for more!
===============================================================
The first informational blog regarding spa, massage therapy, beauty and wellness with a focus on the Philippines. Eunice’s blog and updates are found in this link www.yunesa.blogspot.com
Some articles written by Eunice, which you can view, read, download and print for FREE. Just click on the links:
What term should really be used?
Client, Patient, Customer, At Iba Pa
Masseur, Massagist, Massage Therapist, At Iba Pa
http://yunesa.blogspot.com/2009/03/client-patient-customer-at-iba-pa.html
Is the spa, massage therapy and wellness industry included in the Top Businesses to start in these times of global financial challenges? Find out in this article so you can adopt and perhaps change your business into profitable ones:
Top Businesses to Start in Uncertain Times/Sluggish Economy
http://yunesa.blogspot.com/2009/02/top-businesses-to-start-in-uncertain.html
If you are an employer these are the things you should ask, or if you are a prospective applicant, job seeker or someone who interviews people, this article can help you answer and ask/probe questions:
http://yunesa.blogspot.com/2009/02/suggested-interview-questions-and.html
Are you a smart boss, staff or employee? This article will give secrets on how to become a Smartest Spa, Massage Therapist/Practitioner.
http://yunesa.blogspot.com/2009/02/smartest-spa-massage-therapist-ang.html
Do you want to know the right type of massage for you? Do you you want to know the common types of massage and how it is practiced? This article will give you the glimpse of massage therapies locally and abroad:
The Basics of Massage Therapy (Massage 101)
http://yunesa.blogspot.com/2009/02/basics-of-massage-therapy-massage.html
Do you want to know how much capital you need to start your own spa, massage clinic or wellness center? Do you want to know what it is like being a spa owner? Do you want to be (really) prepared before you shell out money into putting up your own spa, massage clinic or wellness center? Do you want to know what steps you have to take before putting up your own business in this field?
How to Start, Begin or Open a Spa, Massage Clinic or Wellness Center
http://yunesa.blogspot.com/2009/02/organizing-opening-starting-putting-up.html
Are you tired of putting up with sexually charged clients? Do you know how to handle sexual harassment in the spa and massage therapy setting? Then this article will definitely help you:
Preventing/ Avoiding Sexual Advances during a Spa or Massage Session50 ways of Handling Client Advances
http://yunesa.blogspot.com/2009/02/preventing-or-avoiding-sexual-advances.html
Do you want to know about Hilot, Dagdagay and other indigenous therapies of the Philippines? If yes, then read on!
A Wee-bit of Philippine Indigenous Therapies with a Focus on Hilot
http://yunesa.blogspot.com/2009/02/wee-bit-of-philippine-indigenous.html
Rules and Regulations on How to Become a Licensed Massage Therapist in the Philippines through the help of the Department of Health, here is the new update:
How to Be a Licensed Massage Therapist in the Philippines
http://yunesa.blogspot.com/2009/02/how-to-be-licensed-massage-therapist.html
Licensure, Accreditation, Certification and Assessment
http://yunesa.blogspot.com/2009/02/licensure-certification-accreditation.html
On anti-aging and Physical Appearances
http://yunesa.blogspot.com/2009/02/on-anti-aging-and-physical-appearances.html
How to renew a Massage Therapy License in the Philippines:
http://yunesa.blogspot.com/2009/05/license-renewal-for-massage-therapy-in.html
If you want to be updated of spa, massage and wellness activities and events or be a part of a support group
What is Meetup all about?
http://yunesa.blogspot.com/2009/06/everybodys-meetup-dito-po-sa-atin.html
The most comprehensive resource and information guide on the list of training centers, magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. The First Book on Spa, Massage and Wellness Resource Book and Career Guide
http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book
(this has the most comprehensive list of training centers in the Philippines and abroad with tips from professionals and employment opportunities, legal laws and regulations, list of employment agencies, how to choose a trainer, and information that you need in order to succeed in this industry and before you shell out money for your tuition or training, there are a lot of ways you can grab a copy of this valuable information para hindi ka mag sayang ng time and money enrolling in trainings you do not even need. This book will give you the information to start right in the industry with secrets you should know and being able to find your rainbow in the wonderful world of massage, spa and wellness.
1. You can order it online via www.Amazon.com at 34.95$
2. You can order it via a Kindle device at $7.99
3. You can order an e-book copy through my blog at www.yunesa.blogspot.com at $19.95
4. You can also get a copy from National Bookstores nationwide at P799Pesos
5. For locals only, you can order it from me at local discounted rates with free delivery at 900Pesos (via LBC or FEDEX Air 21. Anywhere in the Philippines. Please allow 1-5 working days
If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.
Also, CD's included in the kit for spa management, practice and operations available:
The Spa and Wellness Business- Understanding the Basics (PowerPoint format)
Seven Deadly Mistakes to Avoid as a Spa Owner and Practitioner in the Spa Wellness Business (PowerPoint format)
Spa, Massage and Facial Therapies 101 (The Basics) (PowerPoint format)
Business Worksheets for Spa and Massage Business in the Philippines (Excel and Word format/program includes all the financial worksheets you need in computing for your operational cost, etc.)
This article is written by: Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy
These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book
If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from www.Amazon.com or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.
TERMS OF REPRINT
You can freely distribute a copy of this article provided, that you follow the terms of reprint. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you.
Helpful Link:
The Digital Millennium Copyright Act – Overview http://www.gseis.ucla.edu/iclp/dmca1.htm
Our TERMS OF REPRINT are fully enforcible under the terms of: The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/ blog, etc. You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links).
* Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do.
* Email Distribution of this article must be done through Opt-in Email Only. No Unsolicited Commercial Email.
* You are allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article.
* You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article.
*** Author Notification ***
we ask that you notify the author of publication of her work. Eunice can be reached at: yunesa@yahoo.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:yunesa@yahoo.com
============ ========= ========= ========= ========= =========
The content of this article is solely the property and opinion of its author, Eunice
To View my Latest TV/YouTube Guesting:
I will be blogging about Spa, Massage Therapy, Beauty and Wellness Trends for 2010. So before I give out what to watch out for in the future regarding these arenas I would like to clarify a few things before I delve into the trends in our industry. I would like to stress that forecasting trends is far from an exact Science because all trends are constantly evolving and as I am writing this blog, both trends listed below are one way or the other, already happening and they are evolving rapidly. I have also included some examples and tips to boost your spa, massage clinic and wellness center business using the trends below.
First and foremost, readers of this blog must make the important distinction between a fad and a trend. What then is the difference between the two? One major difference between a fad and a trend is the duration. The lifespan of a fad is short, fleeting, here today and gone tomorrow. A fad is a statement, a one-hit wonder, something eye-catching that comes and then goes just as quickly. Sandali lang wala na…. It enjoys a few months of unexpected popularity, but disappears just as quickly as it appears. It might be another new massage technique, a new spa offering, a new facial product in the market, etc. Fads create a lot of attention and press, and then they abruptly disappear because people haven't seen results or they find it too difficult to sustain.
But there is a tendency for a fad to become a trend and if it does it can remain popular for decades and might become a classic. A trend on the other hand, has roots and staying power. It strikes a deeper cord, they are self-sustaining but needs improvement over time and is connected to a larger change in society. It would totally be expected, then, to see the same trends appearing for multiple years in a trends survey. The day spa is one example of a fad becoming a trend which crossed over and have interwoven industries in beauty and wellness.
Some experts agree that the difference between a fad and a trend is the number of industries it affects. A fad often appears in a single industry and rarely crosses over into others. While a trend spans more than one industry and touches more than one market and generation. So if you went to a trade show and you are seeing a certain massage technique or facial product over in many booths, it’s already too late to catch the beginning of that trend.
Another difference between a fad and a trend is the overall industry acceptance. Investing in a fad item can be risky for companies known for setting trends. It can be very difficult to tell the difference between a fad and a trend before the product or service reaches the buying public. Smaller companies often have the flexibility necessary to promote a faddish item, while larger companies tend to wait until the initial smoke clears and a trend can be determined. This difference between a fad and a trend can be seen in the recent fad diet wars. Ano ba talaga ang effective regimen para magpapayat? When scientific evidence demonstrated a link between high carbohydrate intake and weight gain, nauuso yung mga fad diet plans. Although the move away from processed foods and carbohydrates soon became a trend, the individual diet plans involved all enjoyed a fleeting popularity. A similar difference between a fad and a trend also appeared in the fitness industry. An emphasis on core exercises and the reduction of abdominal fat became a trend, hindi na puwede yung malalaki ang bilbil therefore a number of faddish exercise devices appeared suddenly on television screens everywhere. Some of these exercise devices were shown to be ineffective or even dangerous for the user, while others became part of the trend towards better health and weight reduction.
One of the telling differences between a fad and a trend is the perception of overall quality. Fad products and items are rarely expected to endure, but trends tend to survive the decade in which they were created.
Example, a spa owner needs to be aware at all times of what is happening in the massage and spa industry. If you are not able to attend trade shows, a quick and easy way to keep up with the latest news is to go to your nearest competitor and take a look at the newest service offerings. Go to malls and check out what other spas are offering. Really examine what products are on the shelves and in the sales circulars. In this way you can take advantage of the trend research that has already been done by professional buyers. You have to study and learn from the brands that you admire and think of them as the mirrors to today’s more diverse, more networked and connected society at pagkatapos nun find ways to outdo them.
Find out what's new, and then continue monitoring to see what has staying power, and what is on the way out. It is important to keep checking, because the trends and even the classics may eventually evolve and change over time. For example: Look at how traditional Philippine hilot has evolved into wellness hilot. Take note of what are the differences between how it is being practiced in a modern spa versus a “hilot ng probinsiya” and then you can incorporate both. Then your clients will have the best of both worlds.
Distinguishing between trends and fads requires quantitative and qualitative research in addition to gut instinct. Telling the difference between a fad and a trend is a constant balancing act for entrepreneurs. Staying in touch with our clients and testing innovations before making large commitments are to succeed in catching a trend.
The massage industry is constantly exploring new movements and massage modalities while at the same time evolving and improving on massage equipment. Example, yung mga manufacturers and product suppliers ng massage tables and facial beds should avoid designs that are attractive but unsafe or that deliver bio-mechanically incorrect massage movements from both the practitioner and the client. Dapat yung design na pwede kahit anong height ng massage therapist at kahit anong massage modality. Kung meron na nun. Equipment needs to be built with proper biomechanics that encourage proper lower-back support and skeletal alignment.
Second, maraming products in the market especially facial products na mag cla-claim that you will be whiter, have clear complexion, etc. Some even claim that you will stop aging with little work on your part. Sad to say they are all false. Aging cannot be totally stopped because aging is really a part of life. You can at least minimize the effects of aging but you cannot stop it. Also, we have to consider that these products should continually be used. There is no such thing as a magical wand to change you into a beautiful flawless princess overnight. Kahit yung mga case na maiitim na pumuti- it did not happen overnight. Even Glutathione tablets need months to take into effect. Hindi pwede yung mag take ka ng Glutathione minsan lang and then you would expect na next week maputi ka na. It will take time. There is no quick, easy way to get whiter that will show results immediately. Kung pumuti ka man instantly mamaya maitim ka na naman pag hindi ka gumamit ng product na yun continuously. Ganun din sa exercise, there is no effective workout that are easy kung gusto mo talagang maging sexy it takes discipline in food intake and exercise. And by the way, not all exercise machines can deliver results.
I am not saying that these are the only trends to track in 2010. There are dozens of important trends worth applying and I am merely bringing you my selection as it affects us in the Philippines because the similarity between fads and trends is that both are driven by changing consumer preferences and desires.
Okay so after we have discussed at length ang fad and trend. Here now are the trends for 2010.
1. Correct! Connect!
Connections. Partnerships. Mergers. Convergence. Consumers in the spa, massage therapy and wellness will experience more and more local to local, local and international businesses coming to join and pair with each other to stay relevant in a diverse world of consumers. There will be more industries na mag me-merge with the spa, beauty and wellness industry. Including fitness, travel and tourism, medical and health, bilogy and environment, culture and experience etc. Which will produce a lot of diversities and collaboration from individuals, companies, etc.
Which brings us to a few sub-trends, where people, services and products are just thumbs and clicks away. Urban (City) population is growing at a phenomenal rate and according to the Global Report on Human Settlements, October 2009: Asia will host 63% of the global urban population or 3.3 billion people in 2050. So where does this leads us? What is the significance? More and more consumers will be sophisticated but will be willing to try-out more daring goods (thereby creating a need for bite size or should I say, appetizer size services in the spa) simplified spa menus, signature and unique experiences and services. This will also in effect have less cookie cutter services which will create less blandness in the relationship between spa enthusiasts and management. More and more services of these spas, massage clinics, beauty and wellness centers will offer their very own signature services, localized and exclusive spa and massage therapies and treatments that will keep clients coming back for more. Therefore your spa, massage clinic or wellness center should sell something special, something premium (in some cases), something desirable in just one (geographical) location. Just be sure that it’s worth the trip.
Since dadami ang tao within cities, online transparency with conversations happening online will be the latest and greatest. These consumers will be lusting for more and more information. Tracking and alerting people online. One example of which is Google latitude where you share your current location with your Google contacts via browser and mobile device. Mas maraming spas ang mag o-offer ng online and via mobile appointments. And if you have not yet used Google Earth then medyo huli ka na, but nevertheless you should try it out. It’s cool. Google Earth lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings from galaxies in outer space to the canyons of the ocean. You can explore rich geographical content, save your toured places, and share with others.
Gadgets (including mobile phones and i-pods, etc) will be used to digitalize everything including spa appointments and consumer reviews. More and more blogs will be created for consumer reviews. In short, with people sharing information online, everything we actually do, buy, listen to, attend, try and so on will make it easy for people to find groups and real-time content (as we speak ika nga). It will be a common thing to tap into a live stream of experiences from fellow consumers. Of course, as more people are contributing and reviewing, sa dami ng information available and accessible to all, online access and device convergence will allow more on-the-spot-reviews like Twitter, it has established itself as the real-time snap shot of what people are thinking, feeling and experiencing and reviewing word wide.
So, in 2010, expect numerous services to capitalize on this burgeoning ‘global brain', and its endless real-time reviews and verdicts.
But do not be fooled, human interaction will still play a big role in an era were online presence is a must. Mass mingling, bonding and mind-sharing will be a common thing. People will get out of their homes and use social media and online groups to spur meeting in flesh and blood. Why? Because people actually enjoy interacting with other warm bodies, and will do so forever. Online relationships and presence will not replace (still) direct human interaction. People are people who needs others to survive and that means getting a part of some offline community. Meetings will be even more impromptu, temporary meet-ups of strangers, people and crowds with similar interests, hobbies, political preferences, causes and grievances. Many of these (temporary) meet-ups will revolve around getting a project done, generating public attention or helping one another.
A breed of consumers and clients na ang hinahanap will be beauty prodoucts that does not only make them beautiful on the outside but on how they feel. So magiging IN yung beauty products na may psychological and well-being benefits that affects people's moods positively. So if you a beauty product povider make use of textures, temperatures or sounds that affect the mood, as well as innovations, such as makeup that “induces beauty sleep" producing also a hybrid of beauty and spa products and services.
2. Giving and Sharing is the name of the game.
This is already big in 2009 but will even be bigger in 2010. Consumers will patronize more products and services that give back to the community not only as a good corporate citizen but in order to stay relevant in business a spa, massage clinic or wellness center should champion something. Consumers will be more drawn towards spa, massage clinics and wellness cnetr businesses who values fair trade, ecologically friendly, safe and sound products. Clients/consumers will buy what makes them feel good- good about the ingredients and good about what they are spending. This generosity will be taken to the next level, by initiatives that would make giving and donating painless like using our mobiles and donating online. Just to give you an idea, how you can start this, as a spa, massage clinic and wellness center owner, you can introduce and encourage consumers to volunteer to an organization you support and they can get 50-100% off of your rates. They can just present a letter from the organization they worked for given the number of hours and viola! they would get free services from you. Even Disneyland is already doing this to inspire volunteerism. Disneyland have worked with HandsOn Network to have their volunteer work verified and those who contribute their time will receive a voucher from Disney for a day’s admission to Walt Disney or Disneyland Theme park. You can raise money to donate to spas employees who have been devastated by typhoon Ondoy.
There are several ways to apply these consumer trends, and make some money from the innovations. Just ask yourself if they have the potential to (and if so, how):
1. Influence or shape your company's vision by re-aligning it with these trends.
2. Fads and trends become integrated into our lives very quickly, and our sales and service quotas will reflect this if we incorporate these items into our lines. So these trends should inspire you to come up with a new business concept, an entirely new venture or a new brand.
3. Add a new product, service or experience for a certain customer segment.
4. Speak the language of those consumers/ clients who already 'living' a trend.
Fads and trends are part of what keeps our industry and our world fun and interesting - And the bottom line is that our clients keep coming back for more!
===============================================================
The first informational blog regarding spa, massage therapy, beauty and wellness with a focus on the Philippines. Eunice’s blog and updates are found in this link www.yunesa.blogspot.com
Some articles written by Eunice, which you can view, read, download and print for FREE. Just click on the links:
What term should really be used?
Client, Patient, Customer, At Iba Pa
Masseur, Massagist, Massage Therapist, At Iba Pa
http://yunesa.blogspot.com/2009/03/client-patient-customer-at-iba-pa.html
Is the spa, massage therapy and wellness industry included in the Top Businesses to start in these times of global financial challenges? Find out in this article so you can adopt and perhaps change your business into profitable ones:
Top Businesses to Start in Uncertain Times/Sluggish Economy
http://yunesa.blogspot.com/2009/02/top-businesses-to-start-in-uncertain.html
If you are an employer these are the things you should ask, or if you are a prospective applicant, job seeker or someone who interviews people, this article can help you answer and ask/probe questions:
http://yunesa.blogspot.com/2009/02/suggested-interview-questions-and.html
Are you a smart boss, staff or employee? This article will give secrets on how to become a Smartest Spa, Massage Therapist/Practitioner.
http://yunesa.blogspot.com/2009/02/smartest-spa-massage-therapist-ang.html
Do you want to know the right type of massage for you? Do you you want to know the common types of massage and how it is practiced? This article will give you the glimpse of massage therapies locally and abroad:
The Basics of Massage Therapy (Massage 101)
http://yunesa.blogspot.com/2009/02/basics-of-massage-therapy-massage.html
Do you want to know how much capital you need to start your own spa, massage clinic or wellness center? Do you want to know what it is like being a spa owner? Do you want to be (really) prepared before you shell out money into putting up your own spa, massage clinic or wellness center? Do you want to know what steps you have to take before putting up your own business in this field?
How to Start, Begin or Open a Spa, Massage Clinic or Wellness Center
http://yunesa.blogspot.com/2009/02/organizing-opening-starting-putting-up.html
Are you tired of putting up with sexually charged clients? Do you know how to handle sexual harassment in the spa and massage therapy setting? Then this article will definitely help you:
Preventing/ Avoiding Sexual Advances during a Spa or Massage Session50 ways of Handling Client Advances
http://yunesa.blogspot.com/2009/02/preventing-or-avoiding-sexual-advances.html
Do you want to know about Hilot, Dagdagay and other indigenous therapies of the Philippines? If yes, then read on!
A Wee-bit of Philippine Indigenous Therapies with a Focus on Hilot
http://yunesa.blogspot.com/2009/02/wee-bit-of-philippine-indigenous.html
Rules and Regulations on How to Become a Licensed Massage Therapist in the Philippines through the help of the Department of Health, here is the new update:
How to Be a Licensed Massage Therapist in the Philippines
http://yunesa.blogspot.com/2009/02/how-to-be-licensed-massage-therapist.html
Licensure, Accreditation, Certification and Assessment
http://yunesa.blogspot.com/2009/02/licensure-certification-accreditation.html
On anti-aging and Physical Appearances
http://yunesa.blogspot.com/2009/02/on-anti-aging-and-physical-appearances.html
How to renew a Massage Therapy License in the Philippines:
http://yunesa.blogspot.com/2009/05/license-renewal-for-massage-therapy-in.html
If you want to be updated of spa, massage and wellness activities and events or be a part of a support group
What is Meetup all about?
http://yunesa.blogspot.com/2009/06/everybodys-meetup-dito-po-sa-atin.html
The most comprehensive resource and information guide on the list of training centers, magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. The First Book on Spa, Massage and Wellness Resource Book and Career Guide
http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book
(this has the most comprehensive list of training centers in the Philippines and abroad with tips from professionals and employment opportunities, legal laws and regulations, list of employment agencies, how to choose a trainer, and information that you need in order to succeed in this industry and before you shell out money for your tuition or training, there are a lot of ways you can grab a copy of this valuable information para hindi ka mag sayang ng time and money enrolling in trainings you do not even need. This book will give you the information to start right in the industry with secrets you should know and being able to find your rainbow in the wonderful world of massage, spa and wellness.
1. You can order it online via www.Amazon.com at 34.95$
2. You can order it via a Kindle device at $7.99
3. You can order an e-book copy through my blog at www.yunesa.blogspot.com at $19.95
4. You can also get a copy from National Bookstores nationwide at P799Pesos
5. For locals only, you can order it from me at local discounted rates with free delivery at 900Pesos (via LBC or FEDEX Air 21. Anywhere in the Philippines. Please allow 1-5 working days
If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.
Also, CD's included in the kit for spa management, practice and operations available:
The Spa and Wellness Business- Understanding the Basics (PowerPoint format)
Seven Deadly Mistakes to Avoid as a Spa Owner and Practitioner in the Spa Wellness Business (PowerPoint format)
Spa, Massage and Facial Therapies 101 (The Basics) (PowerPoint format)
Business Worksheets for Spa and Massage Business in the Philippines (Excel and Word format/program includes all the financial worksheets you need in computing for your operational cost, etc.)
This article is written by: Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy
These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book
If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from www.Amazon.com or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.
TERMS OF REPRINT
You can freely distribute a copy of this article provided, that you follow the terms of reprint. Be certain to read our TERMS OF REPRINT and honor our TERMS OF REPRINT when you use this article. Thank you.
Helpful Link:
The Digital Millennium Copyright Act – Overview http://www.gseis.ucla.edu/iclp/dmca1.htm
Our TERMS OF REPRINT are fully enforcible under the terms of: The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/ blog, etc. You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links).
* Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do.
* Email Distribution of this article must be done through Opt-in Email Only. No Unsolicited Commercial Email.
* You are allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article.
* You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article.
*** Author Notification ***
we ask that you notify the author of publication of her work. Eunice can be reached at: yunesa@yahoo.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:yunesa@yahoo.com
============ ========= ========= ========= ========= =========
The content of this article is solely the property and opinion of its author, Eunice
To View my Latest TV/YouTube Guesting:
Subscribe to:
Posts (Atom)