Thursday, February 26, 2009

On Anti-Aging and Physical Appearances

On Anti-aging and Physical Appearances
By
Eunice
yunesa@yahoo.com
(article download instructions below)


The reason why there is burgeoning of facial centers, anti-aging clinics and esthetics businesses because believe it or not, deep in the recesses of the human mind, we are humans who do not like to get old, have wrinkles and die. We stop counting when our age is not in the numbers of the calendar, we resort to cow poison so our wrinkles doesn’t show, we contour everything from head to toe, we defy gravity on our cheeks and bellies. Lagnat na lagnat tayo sa mga botox, anti-aging, anti-wrinkles, anti-cellulite, etc. Anything that defies gravity on our facial muscles and body contours, ang hilig hilig natin diyan. We somehow have the notion that the more beautiful we are outside the more acceptable we are to society. The more highly people will believe us.
There was however a man in history for whom appearance did not matter. Actually, kung makikita mo ang kanyang mga sinaunang mga pictures, it was the least of his assets, ang maging pogi. This person was Abraham Lincoln who knew he was not a handsome man. Edwin Stanton, a political opponent of Abraham Lincoln, often called Lincoln a “gorilla” even in public debates. But Lincoln never let his appearance bother him, but other people used it to insult him. No man was insulted for his looks more than Abraham Lincoln. But he never took a grudge against Stanton, that when he became president, he appointed Edwin Stanton as his Secretary of War. Siguro kung tayo yun hindi tayo mag a-appoint ng katunggali natin sa politika. Lalo na yung magsasabi sa ating “pangit ka”. Even Lincoln’s friends objected to his decision because Stanton was known for ridiculing Lincoln. When asked why he was choosing Stanton, Lincoln replied “because I know he is the best man for the job”. This is one of the many reasons why Stanton became a Republican and apparently changed his opinion of Lincoln. At Lincoln's death Stanton remarked, "Now he belongs to the ages," and lamented, "There lies the most perfect ruler of men the world has ever seen."
(Above: Abraham Lincoln)
Stanton vigorously pursued the apprehension and prosecution of the conspirators involved in Lincoln's assassination.
This is one of the many reasons why Abraham Lincoln turned out to be one of the greatest Presidents, if not the greatest President of the United States. He recognized a person’s worth no matter how that person have hurt him. He doesn’t solely rely on physical appearances.
Again, when it comes to physical appearances, who would have thought that a black African American with a middle Eastern sounding name will be elected as the 44th President of the United States? His full name is Barack Hussein Obama. He recalled, "That my father looked nothing like the people around me — that he was black as pitch, my mother white as milk”. Incidentally, The inauguration of President Barack Obama as the forty-fourth President, and Joe Biden as Vice President, took place on January 20, 2009. The theme of the inauguration was "A New Birth of Freedom," commemorating the 200th anniversary of the birth of Abraham Lincoln.
(Above: President Barack Hussein Obama)

In my own humanity, I was once labelled as “the little brown director” and my color has been a stigma for me since I was in the Elementary grades where my classmates would tease me and call me a “niger”, “black” “uling” and “ita”. I somehow thought that my skin color is inferior and bad. So when I became an adult, I clamoured to have a more fairer skin. Thereby taking all necessary whitening, bleaching agents, tablets, going to expensive procedures just to make my skin lighter, whiter, etc. because I was not proud of my skin color. Well of course, those procedures did succeed to some extent. I am no longer as dark as before, but after all those things, I realized its not the color of my skin that would really matter in the long run. It’s the color of ones heart. Beauty is indeed in the eyes of the beholder. Thankfully, I overcame that vanity, little by little.
When I met Dr. Noah McKay, he is also one person who will not judge by appearances. To those who have met him in person, I know that you can recall only gratitude, love and everlasting hope and possibility for humanity and for healthcare. I will always be thankful to God for the short but wonderful experiences with him and just like thousands of people out there, I am still hopeful for the future of medicine and healthcare worldwide. He passed away February 13, 2009, at the age of 52. Just like most Filipinos who are delighted by food, he also loves food. And yes, I can still recall when I introduced him to our amiable Dean who was also my former Professor, Dr. Nini Festin Lim, who told him that I am one of the brightest in class (to my surprise!) and Dr. Noah replied “yes, she is, I know and I never doubted that”. His message of love and gratitude inspires thousands of people at seminars and public appearances everywhere. He encourages us to integrate love and gratitude back into our family, our relationships our careers, and institutions. He dreams of a day when we teach an educational curriculum based on love, compassion and non-violence at our schools and colleges. Our future and the future of our planet will depend on it. Hats off to you Dr. Noah! You are a visionary. You believe so much in the capacity of human nature and what we can do to make this world a better place to live in. You will be missed. We thank you and your family and wife Kim, for sharing your life with us. God bless you richly. Our deepest respect and gratitude will be with you and your family. Thank you. Thank you. Thank you.
(Above: Dr. Noah McKay formerly Nasser Talebzadeh Ordoubadi)

I remember a story about a soldier who was physically handicapped, was finally coming home after the Vietnam war. He called his parents in the San Francisco and told them he was coming home but never seemed to have the courage to tell them about his condition, that he lost an arm and a leg but instead told his parents that “I am bringing home a friend with me”. “Sure” his parents replied, he was hurt pretty badly in the fighting, he stepped on a land mine and lost an arm and a leg. He has nowhere to go” and requested that his friend live with them. The parents told their son “I’m sorry to hear that son, maybe we can help him find a place to live in.” But their son was unwavering in his decision, “I want him to live with us”. “Son,” the father replied, “you don’t know what you’re asking. Someone with a handicap will be such a terrible burden to us. We all have our own lives to live, and we can’t let something like this interfere with our daily lives. I think you should just come home and forget about this friend of yours and he will find a way to live on his own.” The son hung up and the parents heard nothing more from him. But a few days afterwards, the parents received a phone call from the police station and told them that their son died after falling from a building. The police believed it was suicide. The grief-striken parents traveled all the way to where the city morgue is to identify the body of their son. Only to find out, to their shock that their son, had only one arm and one leg.
The parents in this story are common to most of us, we find it easy to accept those who are good looking, rich, beautiful or fun to be with, but we do not like people who are fat, physically challenged, who inconvenience us, who are unlike our skin color or race. We would sometimes judge a person by appearances.
We do not realize that these people are hurting too and that somehow, there is this unwritten law inside our head that says, “you must keep your emoptions inside you and do not bother other people of your weakness and hurts”. We project an image of ageless beauty but our hearts struggle with pain. This is now a time for us to respond to our friend’s hurts, our neighbor’s cry and be sensitive, be willing to open up a home in your heart where they can be accepted no matter what. Do not believe in myths that is better not to have wrinkles. Aging is inevitable but aging with wisdom gained from life’s experiences and lessons are commendable. Therefore, we age gracefully. We do not pick or choose what part of our loved ones life we can accept and not accept. As I recall the movie Connie and Carla with one of my favorite actor David Duchovy, they said, “That is why God placed those laugh lines, let your eyes crinkle, your skin wrinkle…these lines show that we have lived!” and “when your love partner doesn’t love you when you look like a map tell him to hit the road….!” Funny. But they have some point in it. When we place too much emphasis on the outside appearance that is where imbalance happens.

For those people who had been ridiculed, teased and given the cold treatment because you seem to be just ordinary. You are not. You are original and the one and only in the sight of God. Be a gimper for God. Cultivate your talents, find true friends who will not judge you for how and what you look like. God created each of us through His likeness and image. So don’t be afraid to shine. God created you to be unique and there is noone else like you on this planet. Wherever you are…..Shine!

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Wednesday, February 18, 2009

Licensure, Certification, Accreditation in the Spa, Massage Therapy, Beauty and Wellness Industry

LICENSING, CERTIFICATION AND ACCREDITATION
IN THE
SPA, MASSAGE THERAPY AND BEAUTY INDUSTRY
by
Eunice Estipona
yunesa@yahoo.com

(if you need a copy of this article, please see the instructions below)


Let us look at the differences between licensing, certification and accreditation:
There are two forms of licensing: licensing for a business and licensing for a profession. Licensing in a business is a legal agreement between the individual and the government for the purpose of establishing a business. Licensing in business is a governmental regulation covering primarily covering the physical office, sanitation and training requirements. Examples are licenses issued by the Securities and Exchange Commission, by the Department of Trade and Industry and similar government agencies allowing you to engage in that specific form of business.
Licensing in a profession, on the other hand, is a legal permission granted by a state or government to perform the profession legally and indicates effectiveness or proficiency in the practice of that profession. This is generally mandatory, granting permission to engage in an occupation after the degree of competency has been established and acquired to ensure public protection and consumer safety. This generally involves the police power of the government. It presumes that working in a particular field of activity is a privilege which can be given and withdrawn by the issuing agency depending on their requirements. Once a licensing law has been passed it becomes illegal for anyone to engage in that occupation unless that individual has a license or otherwise mandated by law.

What does this mean? To make it simple in our everyday life, when we say you are a licensed driver, it means to say you are permitted by the government to drive or even make driving your profession. If you are Licensed Medical Technologist or Registered Nurse, it means you have been granted permission to practice your profession by the Professional Regulations Commission (PRC). Different government agencies handle different licensure requirements. If there is a licensure in a certain field or profession, it means, if you want to make money out of it or you want to make a career out of it, you are obligated by law to be licensed. It is not voluntary, mandatory ang magpa-license. So if you want to make spa, massage, beauty or wellness as a career at merong ng licensure rules and regulations or law governing those fields mentioned dapat merong kang lisensiya. In the Philippines, among the four mentioned only massage therapy has licensure. So according to PD 856, The Implementing Rules and Regulations of Chapter XXIII for Massage Clinics and Sauna Bath Establishments of the Code of Sanitation of the Philippines, Section 9.1.1, No person is authorized to practice massage therapy in the Philippines without holding a valid certificate of registration for masseur issued by the Committee of Examiners for Masseurs and approved by the Secretary of Health. Exception to the rule: Not unless you are under the supervision of a Licensed Massage Therapist. So, in short, illegal mag practice ng massage therapy sa Philippines without a license. Kahit pa nag aral ka sa ibang bansa. Let us take for example, yung mga nurse who wants to work in the US as nurses, they have to be licensed by PRC and at the same time, they have to pass CGFNS, IELTS, etc. So, after passing all these exams dun ka pa lang magiging qualified mag practice sa Amerika. Huwag matatampo. This is the law and I am just stating this, not unless ma re-repeal ito then its still enforcible. Wala pang licensure ang spa, beauty, wellness or cosmetology (well, not that I know of only certification meron but I think law makers are slowly getting it into the system of licensing these professions). Tingnan naman natin ang ibang bansa (let us look at other countries), in the US, different states have different laws. The United States have no national standard for massage therapy, or spa therapy or beauty/aesthetics therapy training. Different States have different licensing requirements and twelve States do not even have statewide requirements. Canada naman has one of the most rigorous training programs and British Columbia requires 3,000 hours. Canada has different training requirements for their therapists; only three provinces: British Columbia, Ontario and Newfoundland have standards for massage therapists; the remaining provinces do not. However efforts to create national regulation for massage therapists in Canada are underway. A massage therapist must have completed 3,000 hours of training to practice in British Columbia. Alberta, on the other hand, does not require training at all. So you see, depending on the country/location you are at, you may only require Licensure to be able to practice. So depending on the circumstances, but generally, even if you are a Licensed Massage Practitioner/Therapist in the United States and you want to practice in the Philippines, you still have to comply with the requirements of Licensure laws of the country that you wish to practice in. For more information on laws, rules and regulations of other countries and all the US States, my book, The Spa, Massage Therapy and Wellness Resource Book and Career Guide is already available on http://www.amazon.com/ and very soon for Philippine readers in all National Bookstores and PowerBooks nationwide. Here is the link to the summary of the book, its free to view, read, download and print:

http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book

Let us now go to Certification. Certification on the other hand, is a statement of completion, diploma or meeting a set of standards. Unlike Licensing, this is voluntary and does not involve the police power of the state. It also means that an individual has completed a course, training, seminar or workshop. Affiliation with an organization may or may not require a proficiency examination for admittance before they issue a certificate. Certification maybe withdrawn anytime by the issuing agency but this does not stop one from working or practicing the profession. Certification courses are offered by a variety of organizations, institutions, individuals, agencies and establishments. It is essentially the process of publicly attesting that a specified quality or standard has been achieved or exceeded. Professional certification on the other hand, uses a voluntary formal process to identify and acknowledge the individual who have met a recognized standard. Usually, this standard includes education, examination on the knowledge and skills, experience and the overall abilities of the person performing the job. So when an individual meets the standard, a certification is received from a private non-government professional organization or certifying agency. The credibility and integrity of the certifying agency determines whether the agency’s certification means anything to the public and therefore its validity and value to the public’s eye. A certification (ito yung mga ini-issue sa atin na mga certificates) attests that the individual has demonstrated a certain level of mastery of a specific knowledge or skills within its scope of practice. Pardon me if I will use massage therapy again because this is the only field that has both Licensure and Certification requirements, thus the most developed (should I say) in terms of current curriculum and policies in the country to-date, in the field of spa and wellness. In the massage therapy field of the Philippines, the Department of Health Committee of Examiners for Masseurs (DOH-COE) is the Licensing body for Massage Therapy while The Technical Skills and Development Authority (TESDA) is the certifying agency for Massage Therapy. Wag nating pag awayin ang dalawang ahensiya because each has their own roles to play. You cannot say to your left leg that I do not need you because I have an arm. You cannot say that your eyes is more important than your ears kasi nga BOTH ay important in their own respective ways. Dapat kumuha ka ng Lisensiya at kung talagang gagawin mong hanap-buhay ang pagmamasahe then kailangan mo pa rin ng TEDSA certification. Ang certification ng TESDA ay voluntary at hindi mandatory. One government agency is not better than the other it’s just that each document from each of these agencies have different purpose. Kaya huwag malito kung ano ba talaga dapat ang kunin yung sa TESDA or yung sa DOH. This is my personal unsolicited advice, if and only if, in the deepest recesses of your heart eh gusto mong mag-practice ng massage therapy go for BOTH. Kung hindi naman, find your niche and follow your rainbow. I will mention it again, that there are a lot of positions available to choose from in this wonderful and varied world of spa, massage therapy and wellness, hindi lang maging practitioner (not only in being a practitioner). Hindi kailangan magtalo or pumasok sa isang field na hindi ka gifted dun. I will also not fail to mention that in my book a whole specific chapter is dedicated to finding your specific position/area in this field because I believe that each of us has our own unique talents and abilities. We will be more fruitful (not only in career but also emotionally and financially) plus happier if we know where we are headed and that is what my book also tackles (deep apologies for the plugging). But I think what I am trying to say here is, it’s about time na dapat maintindihan natin (that we should understand) that this industry offers a lot of opportunities for everyone that values health, well-being, wellness, beauty (both inside and outside and more) and only if you know where to seek information and help then and only then, will you get your answers.

Then there is an additional credential called an assessment. An Educational assessment is the process of documenting, usually in measurable terms, knowledge, skills, attitudes and beliefs. Assessment can focus on the individual learner, the learning community (class, workshop, or other organized group of learners), the institution, or the educational system as a whole. It is generally used to refer to all activities teachers use to help students learn and to gauge student progress. Therefore assessment is related to certification. At sino sa Pilipinas ang nag ce-certify? As I have mentioned, it’s the TESDA. In TESDA, it is conducted FREE for job-ready, but poor and deserving students. One can apply in regional and provincial offices and TESDA Assessment centers. All you need is a duly accomplished application form, 2 passport size pictures with your name written at the back. For more information on PGMA’s FAST (President Gloria Macapagal Arroyo’s FREE Assessment Service of TESDA) program just email me so I can send you more information.


Okay punta naman tayo sa accreditation (let us go now to accreditation). It has several forms like educational accreditation where accreditation is a process of review and approval intended for schools, institutions, programs and trainers conducted by an accreditation body and certifies that programs conducted by credentialing bodies and that these programs have met certain standards. It is a voluntary process whereby an agency or association grants public recognition to a school, institute, program, college, university, etc. for being able to meet certain established qualifications, standards or periodic evaluations from the accrediting body. In the field of spa, massage, wellness and related fields, accreditation is offered by the Department of Tourism (DOT). For the DOT Philippines, accreditation is a certification issued by the Department of Tourism that the holder is recognized by the Department as having complied with its minimum standards in the operation of the establishment concerned. In our specific industry this includes: spas (all kinds of spas), trainers, training programs, training centers, etc.

Generally speaking, you do not need an accreditation kung hindi ka isang foundation, establishments, institutions, associations, individuals, school, institute, program, college, university, who would conduct your own training programs. The most comprehensive list of massage therapy, spa and wellness is listed in alphabetical order in my book. The list contains Philippine schools/training centers, US, Australia, etc. and as much as possible we tried to include all available information about their: names, addresses, phone/fax/mobile numbers, websites, email/s, a bit of who they are or what they offer, (when available) etc. So you can get in touch with each person or institution directly about the programs that interest you. I decided not to include, the big question on “how much” because it will depend on the duration and type of your program and they can change their rates, give discounts and specials. I suggest you contact them directly regarding tuition fees or registration fees.

For those of you who would like a copy of the following documents (related to Licensure, Certification, Accreditation and Assessment in the field of Spa, Massage Therapy, Beauty, Wellness and Related Industry) please do not hesitate to email me at yunesa@yahoo.com)

Legend (where applicable) of Acronyms:
DOH means Depatment of Health
IRR means Implementing Rules and Regulations
DOT means Department of Tourism
TESDA means Technical Education Skills and Development Authority

DOH documents:
Implementing Rules and Regulations of PD 856 for Massage Clinics and Sauna Bath Establishments
Chapter XIII of the IRR PD 856
Licensed Massage Therapist Application Form
Chapter II IRR for Water Supply
Chapter XII IRR Tonsorial and Beauty Establishments

DOT documents:
DOT Inspection Request
Application for Accreditation of Spa
Processing Guide for Accreditation of Spa
Accreditation for Rules and Regulations of Spa
Revised Rules and Regulations for the Accreditation of Spas
Rules and Regulations Regarding Accreditation of Tourism Related Establishments
DOT Investment Primer

TESDA Documents:
Training Regulations on Hilot Wellness
Training Regulations on NCII Massage Therapy
FAST (Free Assessment Service of TESDA)
Beauty Care NCII
Training Regulations for Institutional Health Care
NC II Tourism Promotions Services

If you want a copy, just click on my blog account and follow/subscribe to the blog pagkatapos po ninyo mag follow or subscribe sa blog na ito, email me at yunesa@yahoo.com.

Finally, there is no single examining body in the Philippines, so it is very important that your course will lead to an examination approved by one or all of the following organizations: TESDA, DOH and/or DOT (this information is subject to change by the organizations without notice).

Thank you for reading this blog and check back in for more updates!

This article is written by: Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy

These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book

If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from http://www.amazon.com/ or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.


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The Smartest Spa/ Massage Therapist (Ang Pinaka Matalinong Spa / Massage Therapist)

The Smartest Massage/ Spa Therapist
(Ang Pinaka-Matalinong Massage/ Spa Therapist)
By
Eunice
yunesa@yahoo.com


I would like to share a story about four people flying in a small airline plane going for a vacation. Itong small airline plane na ito has four passengers inside: may pilot, may minister and two young women, one of whom graduated on top of her class as a summa cum laude in a prestigious massage and spa school.

As they were flying, the pilot turned to his three passengers and said, “We are having engine trouble, I have a bad news and worse news, which would you like to hear first?” They all agreed to the bad news first. “The bad news is”, the pilot continued “we are having mechanical trouble, the plane’s going down and we will surely crash. The worse news is we only have three parachutes in the cabin and there are four of us”.

The pilot started to reason out “I have a wife and two small children, I am sorry but I am going to have to take one parachute” and without any hesitation, he grabbed one of the parachutes and jumped out of the plane.

The summa cum laude, immediately spoke, “I have been voted the graduate most likely to succeed in my spa school and have been honored as top of my class. I am sorry but I might be the one to come up with a cure for fibromyalgia through massage, who knows? I might even be the one to solve the economic problems of the industry.” With that said, the top graduate grabbed the second parachute and jumped.

The minister then spoke and said to the remaining young woman, who unusually remained calm, “Young lady, you take the last parachute, I have made my peace with God and I am willing to go down with the plane and die. Now take the last parachute and go before it’s too late.”

“Relax, Reverend” replied the young woman, “the top graduate, the one voted most likely to succeed jumped out of the plane with my knapsack. We have two parachutes left for the two of us.”

Lesson? A lot of young people think they are pretty smart especially if they came from reputable schools with high honors and adulation from people. But what they do not understand is that in this industry as in all the others, many things are to be learned, not in the massage table or in the spa lecture rooms but in the streets called life especially in the work place.

Like the top graduate, these smart people as they see themselves, jump out into the world without parachutes. They think they know it all, and they start pushing their way around to the point of hurting people and they will soon crash….because what they have is only a knapsack and not a real parachute.
It is okay if we are passionate at what we do, but if we, the younger generations started criticizing older generations or people just to impress others on how brilliant or talented we are, or we act on impulse at hindi tayo nagiisip bago magsalita then we start to recklessly hurt other people. In the long term, we are also hurting ourselves. Because believe it or not, the value we give to other people, is the value we give to ourselves. So relax and take it easy…..

Take time to study, analyze, keep your opinion to yourself, sabi nga sa isang lumang kasabihan na ang latang walang laman, pagulungin mo sa lansangan mas maingay pa daw sa batingaw (there is an old saying that an empty can sounds the loudest). Be tactful in saying things and pray before you react. Although siyempre minsan talaga gustong gusto mo ng mag react di ba? (Of course, sometimes you cannot help but react or defend yourself) As humans, we would always choose the way which has the least resistance. Sometimes, ito yung pag sasalita ng walang pakundangan kaya nga minsan mas gusto ko yung nag susulat kasi I can erase and edit eh yung salita? Pag nasabi mo na hindi mo na maibabalik. (Sometimes these are the words that we hurl to another person and sometimes, it is better to write because when you write something you can erase and edit while a hurtful word cannot be taken back). Kaya mas masakit sa aking palagay yung salitang isinulat or idinaan sa letter kasi may time pa tayong mag isip isip bago natin matapos ito di ba at magbago ng isip? BUT of course, if done in good taste, we should be open for a little nudge or reminder. Mas maganda siguro kung love letters ang sinusulat natin sa kapwa…hehe….(It would be better if we can write instead a love letter….)

In the massage and spa business industry, I also learned that there is a time for everything Ecclesiastes 3:1-15. There is an appointed time for everything. And there is a time for every event under heaven. There is a time to speak and correct. Naniniwala ka ba na ang Diyos ang author ng time? (Do you believe that God is the author of time?) Siyempre, if you believe that God is the author of time, then you would trust him for the right time wouldn’t you? God is never a second too early or a second too late. God is always right on time because He is perfect.

I remember that when Fortune Magazine asked the Chief Executive Officers of many Fortune 500 companies what they consider the most important qualities for hiring and promoting their staff. Do you know what the unanimous answer was? Its their attitude especially of integrity and trustworthiness. Hindi pinag uusapan kung saan ka grumaduate (we are not talking here where you graduated). It is not your technical skills, knowledge, education and work experience that matters. But the good-old fashioned attitude. The qualities that God wants us to emulate from Him.

After more than eight years in this industry, I have come to realize that an inexperienced worker with a track record of loving his work and impeccable attitude of work ethics is much more preferable than a brilliant employee who graduated with high honors from a top university with questionable ethics. If I were to choose only one, I would rather hire for the attitude rather than the credentials.

Ang problema lang sa work ethics and attitude (the problem with work ethics and attitude)…..is that there is no school for them. The only thing we can do to achieve that is to surrender our lives to Christ and let Him lead our way. Even management experts agree that your attitude towards your work, determines the outcome of your work. Our attitude determines our future.

We would often encounter classified ads that says they are looking for someone with a bachelor’s degree, someone who graduated from well-known universities, with pleasing personality, a Licensed or Certified Massage/ Spa Therapist, hard-working, talented, ambitious, proficient in oral and written English and so on and so forth. Although these are very good qualities, no doubt about that, but they are not the most important qualities to look for. Mas maganda kung meron ka ng magagandang credentials mabuti ka pang tao. Talagang nakaka bless. Double blessing ika nga. Believe me, we need more of those people today more than ever before. I think if attitude and values are stressed more in our massage and spa schools today, less and less problems will be faced by spa owners and operators regarding staff attitude and lesser incidences of back biting, rumor mongering and lower percentage of staff turn-over. Because everyone will be looking out for each other’s benefit and not to each his own.

In Japan, managers and supervisors are not hired based on their education, abilities or skills. They were hired based on their mutual obligation to teach and train their staff. So Japanese managers devote 20-30% of their time developing the potential of their staff. If we are neglecting to look into the applicant’s passion to learn, to teach what he/she knows to the staff, we will have stunted growth in our spa, massage clinic or wellness center. Training should not stop with skills. It is a continuous process. If we will only train people in skills, the result is a pool of graduates who are bright, very good with massage and spa skills and educated in theory but who are individualistic, selfish, unable or unwilling to be a team player. Gusto lagi kanya-kanya. Para sa kanila…. Akin, ako…yun ang mahalaga…..(For them, I, me and myself are what is important). The hard truth is, kaya nagkakagulo sa spa dahil ang daming ayaw mag patalo. (That is why the spa human resources sometimes experiences chaos because nobody wants to give way). Everyone wants to have his or her own way.

The height of achievement in Japan is for the manager or supervisor is the promotion of his/her staff to a position higher than his/hers. Take note ha….higher than the manager or supervisor. There is a special ceremony pa nga to celebrate the occasion, and the celebration’s center of attention is not the one who got promoted but the supervisor or manager that made the promotion possible. There is a spirit of self-sacrifice at work within the framework of the corporate organization.

Ang totoong leader is someone who is willing to share their knowledge to develop people to the point of letting others surpass him in knowledge and ability. Effective leadership is always being a servant first and it does not come for just a year or two. It comes with years and years of persistence and hard work and believing in yourself and your people. One day at a time. The fruit of one’s labor does not come only after two months or a year, it comes in years and even decades of persistence. So there is still a lot to learn and to accomplish out there and we have only scratched the tip of the iceberg. We have to be sure we are hanging on to a parachute not a knapsack.

We know already that we are an effective servant if we are willing, at any moment, to receive from others and to learn from others.
Are we helping because we want to get something? Are we are helping even if we are not getting any monetary rewards? It is always a pleasure to give than to receive. But, we cannot give what we don’t have so we have to cultivate ourselves first before others. Even in an emergency inside an airplane, one should place the oxygen mask first to himself/herself before placing the other oxygen mask to a child di ba? Simply because you cannot help another person if you, yourself are also helpless.

When we also did or said something, we should be quick to apologize. It is said that the three most neglected words and the difficult things to say are: I am sorry, I love you and Thank you. So let us start practicing to use them more.
We are not perfect but we can make a difference.

To conclude, here is a song that I found very timely from Noel Cabangon (or is that a K?) entitled Ako’y Isang Mabuting Pilipino (I am a Good Filipino):

AKOY ISANG MABUTING PILIPINO

http://www.youtube.com/watch?v=ARW551VzUFw
Akoy isang mabuting Pilipino (I am a good Filipino citizen)Minamahal ko ang bayan ko ( I love my country)Tinutupad ko ang aking mga tungkulin (I accomplish my duties and responsibilities) Sinusunod ko ang kanyang mga alituntunin (I follow my country’s rules and regulations)Tumatawid ako sa tamang tawiran (I would cross in the correct pedestrian lane)Sumasakay ako sa tamang sakayan (I would ride and alight in the correct spot)Pumipila’t di nakikipag-unahan (I would line up and will not get ahead of others who are already in line)At di ako siga-siga sa lansangan (I am not a street bully)Nagbaba’t nagsasakay ako sa tamang sakayan (I alight my passengers in the right place)Di nakahambalang parang walang pakialam (I do not just stop anywhere I want as if I do not care)Pinagbibigyan ko'ng mga tumatawid sa kalsada (I would always give way to pedestrians)Humihinto ako pag ang ilaw ay pula (I would stop when the red lights are on)Pagkat akoy isang mabuting Pilipino (Because I am a good Filipino citizen)Minamahal ko ang bayan ko (I love my country)Tinutupad ko ang aking mga tungkulin (I accomplish my duties and responsibilities) Sinusunod ko ang kaniyang mga alituntunin (I follow my country’s rules and regulations)Di ako nangongotong o nagbibigay ng lagay (I do not accept or give bribes)
Ticket lang ang tinatanggap ko’t binibigay (Only traffic tickets are given and accepted by me)Akoy nakatayo dun mismo sa kanto (I stand right in the corner)At di nagtatago sa ilalim ng puno (And I do not hide under the tree)Di ako nagkakalat ng basura sa lansangan (I do not throw trash in the streets)Di bumubuga ng usok ang aking sasakyan (My automobile does not emit smoke and polluntants)Inaayos kong mga kalat sa basurahan (I throw trash in the trash can)Inaalagaan kong aking kapaligiran (I take care of my environment)Pagkat akoy isang mabuting Pilipino (because I am a good Filipino citizen)Minamahal ko ang bayan ko (I love my country)Tinutupad ko ang aking mga tungkulin (I accomplish my duties and responsibilities) Sinusunod ko ang kaniyang mga alituntunin (I follow my country’s rules and regulations)Lagi akong nakikinig sa aking mga magulang (I listen to my parents)Kaya't pag-aaral ay aking pinagbubutihan (So I study hard)Di ako gumagamit ng bawal na gamot (I do not use prohibited drugs)O kaya’y tumatambay at sa eskwela’t di pumapasok (nor do I wander around and not go to school)Pinagtatanggol ko ang aking karangalan (I uphold my honor)Pagkat ito lamang ang tangi kong kayamanan (Because this is my only wealth)Di ko binebenta ang aking kinabukasan (I do not sell my future)Ang boto koy pinahahalagahan (I give importance to my vote)Pagkat akoy isang mabuting Pilipino (because I am a good Filipino citizen)Minamahal ko ang bayan ko (I love my country)Tinutupad ko ang aking mga tungkulin (I accomplish my duties and responsibilities) Sinusunod ko ang kaniyang mga alituntunin (I follow my country’s rules and regulations)Akoy isang tapat at totoong lingkod ng bayan (I am an honest and true servant of the people)Pabor o lagay ay di ko pinapayagan (I do not allow special favors and bribes)Tapat ang serbisyo ko sa mamamayan (I practice honesty in serving my fellowmen)Di ko binubulsa ang pera ng bayan (I am not corrupt and do not place the money of the people in my pocket)Pinagtatanggol ko ang mamamayang Pilipino (I defend my fellow Filipino)Mga karapatan nila’y kinikilala ko (I acknowledge and uplift their rights)Ginagalang ko ang aking kapwa tao (I respect my fellowmen)Pinaglalaban kong dangal ng bayan ko (I defend the honor of my country)Pagkat akoy isang mabuting Pilipino (because I am a good Filipino citizen)Minamahal ko ang bayan ko (I love my country)Tinutupad ko ang aking mga tungkulin (I accomplish my duties and responsibilities) Sinusunod ko ang kaniyang mga alituntunin (I follow my country’s rules and regulations)
------

Attitude…. It’s an everyday thing, don’t you think?

A list of magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. You can order it online via http://www.amazon.com/ or for local Philippine orders, email yunesa@yahoo.com. If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.

This article is written by: Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy
These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book
If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from http://www.amazon.com/ or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.

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Our TERMS OF REPRINT are fully enforcible under the terms of: The Digital Millennium Copyright Acthttp://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:*** Digital Reprint Rights **** If you publish this article in a website/forum/ blog, etc. You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links).* Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy.* You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do.* Email Distribution of this article must be done through Opt-in Email Only. No Unsolicited Commercial Email.* You are allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article.* You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article.*** Author Notification ***We ask that you notify the author of publication of her work. Eunice can be reached at: http://us.mc391.mail.yahoo.com/mc/compose?to=judy%40judymurdoch.com*** Print Publication Reprint Rights ***If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:http://us.mc391.mail.yahoo.com/mc/compose?to=judy%40judymurdoch.com============ ========= ========= ========= ========= ========= The content of this article is solely the property and opinion of its author, Eunice

To view, read, download and print for FREE the article, please click on the link below:
http://www.scribd.com/doc/10921733/The-Smartest-Massage-or-Spa-Therapist

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Top Businesses to Start in Uncertain Times (Philippine edition)

Top Businesses to Start in Uncertain Times
Annotated by Eunice
yunesa@yahoo.com
(to get a FREE copy of this article, see below for details)

In these times of uncertainty, I would like to share with you several ideas of businesses to start in uncertain times.

Eunice’s note:

As in all other businesses, we should first do our homework, practice due diligence and educated risks focusing on our talents, interests, our calling and do not forget, our bottom-line. Do not also forget that in everything you do, you should put God first and He will crown your efforts with success.

God speed,

Eunice
PS- I already took the liberty of annotating some entries to fit our region/country.


Top Businesses to Start in a Sluggish Economy http://www.legalzoom.com/legal-articles/Top-Businesses-Start-Sluggish-Economy.html?WT.mc_id=EM_NEWS_JAN09BEST_BIZAB_FINAL&WT.mc_ev=EmailOpen&spMailingID=2333180&spUserID=MTI0MzM3MzYwMTMS1&spJobID=64495484&spReportId=NjQ0OTU0ODQS1

Author(s): Heleigh Bostwick
It may seem counterintuitive, but starting a business during a recession can reap some big rewards. In fact, studies indicate that more people are taking the entrepreneurial plunge despite the economic slowdown. Less competition for customers and lower marketing costs can make a sluggish economy one of the best times to start your business. Here are a few businesses that even thrive in tough times. 1. Debt Collection It goes without saying that in tough economic times bills start to pile up and often go unpaid. While debt collection is not an especially pleasant business, it's one that generally does well during economic downturns. As an added bonus, you have the option of working out of your home as an independent contractor or working for a debt collection agency. 2. Healthcare Products This is a booming industry where people, especially Asian look to alternative, complementary and other therapies there-other than conventional or medical intervention. Siyempre, andito na yung mga whitening, bleaching and anti-aging products. An aging population whose health is declining is going to purchase healthcare products and services—recession or not. And, with more health related products and services available than ever before, this is a business that is sure to thrive. 3. Job Search Agency Actually sa Google, isa sa top 10 ang word na job sa search engine words most commonly searched. Here in the Philippines, the last time I searched for information regarding this, you need at least 1 Million Pesos bond sa POEA, well, that is kung gusto mong may international staffing service ka, which is likely, the preferred choice, go abroad than local lang.
When people lose their jobs, they often turn to employment agencies or job search firms. If you are a people person with a lot of industry contacts and a knack for matching out-of-work employees with potential employers, then this type of business might be a good choice for you. 4. Mediator In tough economic times, many people turn to mediators rather than attorneys to settle disputes simply because they are less expensive. If you're skilled at negotiating, this may be the business opportunity you are looking for. 5. Security Firm Security firms are doing a booming business, but the security business is not just about security guards. It's also about performing security and background checks for employers.

6. Computer Repair Computers are a fact of life and so is computer repair. The good news is that a computer repair business doesn't depend on whether the economy is good or bad. If you are the go-to person when a friend's computer goes bust, then the computer repair business might be a good fit. It's also possible to join a franchise operation like Geeks on Call. Computer repair shop hindi computer stores hah? Kasi I have heard from my expat friends na the computer shop store is already saturated making it very difficult for newbies to stay in business kasi nga mababa lang talaga ang profit margin dito tapos marami ka pang ka kumpitensiya.7. Internet Marketer Many people jump on the website bandwagon without really understanding internet marketing. After all, what good is a website if no one sees it? Internet marketing is becoming more and more important as people comparison shop and purchase items online. That's just one of the reasons why it's a good business when the economy goes south. Electronic, web and digital marketing including those putting up their websites, must see to it talaga that they have visitors at hindi lang visitors, these visitors should also turn into their customers.
8. Web Entrepreneur You don't have to be a computer geek to become a web entrepreneur; all you need is a good idea or product. You can create a website yourself or hire a web designer to do it for you. 9. Pawn Broker Ok, not everyone is cut out to be a pawnbroker, but pawnshops are typically businesses that do well during recessions. A pawnbroker takes merchandise as collateral on a loan, albeit a loan with exorbitant interest rates. 10. Cosmetics Sales This may seem like an odd business to start in a sluggish economy, but the truth is that cosmetics are an inexpensive way to let us feel good when times are not so good. After all, who doesn't want to look terrific?
More Top Businesses to Start in a Sluggish Economy
http://www.legalzoom.com/legal-articles/more-top-businesses-start-sluggish-economy.html?cm_mmc_o=wFzbkCjCEwclkwffwyCjCuw_i9EwclCjC_Alz_ubEzk&spMailingID=2368653&spUserID=MTI0MzM3MzYwMTMS1&spJobID=66401194&spReportId=NjY0MDExOTQS1

Author(s): Heleigh Bostwick
There are plenty of opportunities for starting a new business in a recession. Back in April 2008, we gave you this list. Now we're adding more ideas for 2009. Check out 10 more businesses that are built for recession success. While many businesses in the retail sector are posting record losses these days, other businesses are turning a profit, especially service-oriented businesses offering non-discretionary goods. During economic recessions, people are reluctant to part with their hard earned money, so businesses that help people keep money in their pockets are winners in tough economic times. 1. Financial Advisor This might seem like a strange choice given typical market activity during a recession. But when turmoil is afoot, people are looking for solid advice on how to manage their money. Americans, especially those close to retirement, are worried about their financial futures. 2. Business Coach As businesses try to improve morale, increase bottom lines, and improve efficiency, more and more of them turn to business coaches. Business coaches offer advice on everything from reading financial statements to helping companies with time management and personnel problems. Okay, so dito na ako mag plu-plug, if you need spa operations, management and consulting services or even a career coach, you can get in touch with me. yunesa@yahoo.com3. Beer Distributor Beer consumption doesn't go down in a recession. In fact, it usually goes up as people switch from more expensive wine and cocktails. And with the wealth of microbrews available now, there's a beer to suit even the most discriminating palate. ----- ah eh dapat lambanog ang ipromote natin or yung rice wine na invented by a Filipino.4. Reusable Water Bottle Sales Another profitable business that's taking off is selling reusable water bottles. With all the health scares about Bisphenol A (BPA) and other harmful chemicals leaching into water from traditional reusable plastic bottles, stainless steel and BPA-free water bottles are a must-have item even in the tough economy.

5. Green Café The green café is a variation of the neighborhood café. The advantage of a neighborhood café is that it can start off small and expand as your income grows. The advantage of a green café is that it can have lower operating expenses because it focuses on recycling and reusing as much as possible, thus creating very little waste. And being green offers a unique marketing aspect. 6. Consignment Shop Even socialites are doing it—shopping at thrift stores, that is. And if that isn't an indication of a trend, then what is? That's just one of the reasons running a consignment or resale shop during a recession is a sound business proposition. Consignment shops sell clothes, furniture, decorative items, and home furnishings; business owners can specialize in one of these resale niches or offer all of these items in their stores. One of the advantages of starting a consignment shop business is that it doesn't require a lot of capital to get started. 7. Automotive and Appliance Repair The automotive repair business is always brisk during economic downswings because people opt to repair their cars rather than buying new ones. The same can be said about large appliances like washers, dryers, and refrigerators. For many big-ticket items, repair is far more cost-effective than buying new. 8. Auto Salvage Yard Think of it as architectural salvage for cars instead of houses. Sometimes called auto parts recycling centers, auto salvage yards often experience booms during recessions. More people repairing their cars leads to increased demand for recycled car parts. 9. Residential Real Estate Appraiser Because recessions usually see waves of foreclosures in the housing market, residential real estate appraisal is a profession that's going to remain in demand, despite an economic and real estate slump. 10. Home Healthcare Services Home health aides, personal aides, and visiting nurses all fall under the umbrella of home healthcare service providers, one of the top growth industries today. Recession or not, Baby Boomers are going to need these services as they age. If you have experience in the healthcare industry, especially in management or nursing, then operating a home healthcare services business is definitely an option. Siyempre, here goes the businesses related to spa, massage therapy, wellness, fitness, nutrition, etc. These types of businesses, in my opinion, will never get outdated.

So God bless sa inyong lahat and before I go, I would like to share with you a story, it’s about a man named Pedro, who was walking along a cliff in a steep hill, all of a sudden, he losses his balance then slips and falls off. Fortunately, he had the presence of mind to grab on to the ledge and he is hanging there for his life. He yells on top of his voice, “Is there anybody there who can help me? After several shouts, a voice answered him back saying, “this is God, I can help you, just go and trust” and upon hearing this and thinking for awhile, Pedro shouted “Is there anybody else up there who can help me?”

The lesson is simple, if you want to move to a higher level in your life where you will be able to help yourself and help other more people, you have to be willing to let go, of some of your old ways of thinking and being and adopt and change them into new ones. We should be able to trust God and let go. Because if you keep doing what you are doing, you will still end up where you are now. That is insanity. As Albert Einstein amply puts it, Insanity is: doing the same thing over and over again and expecting different results.


A list of training centers, magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. You can order it online via http://www.amazon.com/ or for local Philippine orders, email yunesa@yahoo.com. If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.

Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/businessandentrepreneurs

These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book

If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from http://www.amazon.com/ or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.


You can view, read, download and print for free the article from this link:
http://www.scribd.com/doc/11536456/Top-Businesses-to-Start-in-Uncertain-Times

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Suggested Interview Questions and Answers for the Spa, Massage Therapy, Bodyworks and Wellness Professionals

Suggested Questions and Answers for Interview
By Eunice
yunesa@yahoo.com
(see blow for details on how to get a free copy of this article)

In this highly competitive age, what are the key qualifications that corporations are looking for in their prospective staff? When you look at classified ads, its common to see companies looking for a pleasing personality, an impeccable educational background, proficient in oral and written communication, etc. But when Fortune Magazine’s CEO’s were asked what they consider the most important qualities for hiring and promoting top executives, the unanimous answer was integrity and trustworthiness. As a spa consultant and director, I get to ask questions to prospective applicants and I find these questions to be the most useful in screening for the right fit. We are looking for people with a heart in their work, not only technical skills and education.
Companies most affected by the slump are suppliers of electric components to major global brands like Sony, Toshiba, Panasonic, IBM, Dell, Intel and Samsung.
These major players intend to cut costs and manpower as part of their strategy to tide the recession, according to a study by the SBMA.
To soften the impact of layoffs and cost-cutting approach to doing business, Salonga said the SBMA re-integration program would give displaced workers “lifesaver opportunities” in the agro-industry, small-scale enterprise and hospitality industry. Training will include short technical courses.
“We will focus on existing job markets, but we will also try to create new markets after studies show that they are feasible,” he said.
These potential markets are in food processing, handicraft and novelty items, as well as spa services, he added.
Salonga also expressed hope that the local economy will survive the recession and bounce back soon.
Excerpt from:
http://businessmirror.com.ph/index.php?option=com_content&view=article&id=5384:subic-unfurls-safety-net-for-displaced-workers-&catid=45:regions&Itemid=71

With all the news, views and everything in between regarding the world economic crunch here is the article that I wrote for Manila Bulletin for those who would like to impress/excel or at least pass their interviews, here are some words on what to ask and how to answer them:
:



Trabaho ba Kamo?
http://trabahobakamo.blogspot.com/2009/01/job-interview-questions-and-answers.html

Job Interview Questions And Answers
Job interviews are usually the clincher in the job application process. Even the most intelligent candidate can fail if he doesn't know how to handle an interview. The best way to make sure that we succeed in this very important step is not only to know what possible questions will be asked but also to know the best answer to give for each question.
Eunice Estipona, spa consultant and director gets to interview prospective applicants and shares the most useful questions for screening and choosing the right candidates. She also gives suggestions on how to begin to answer these questions as she contributes her knowledge to the Manila Bulletin Classified Readers Section (January 25, 2009). She further reminds the readers that there is no wrong or right way to answer these questions but they can practice expanding on the suggested answers on their own. So you can put your own words and personality in these statements….Here's what Ms. Estipona wrote:Q: Tell me about yourself.A: I put my heart into everything I do, whether it be sports or work. I find that getting along with your peers and being part of the team makes life more enjoyable and productive.Q: How much is the salary you are expecting?A: I'm looking for a job and a company to call home. The most important thing to me will be the job itself and the company. If I am the right person for you, I'm sure you'll make a fair offer appropriate to my job responsibilities, experience, and ability to do the job successfully. May I ask what figure you have in mind or perhaps the salary range for this position?Q: Why do you want to work here?A: I am not looking for just another paycheck. I enjoy my work and I am proud of my profession. I believe (name the company you are applying for) has superior service and reputation. I share the values that make this possible, which should enable me to fit in and complement the team. I believe that the company can provide me with a stable and happy working environment. I think that your company has that reputation and that such an atmosphere would encourage my best work. (Please make sure that you have read the company’s profile before you answer this)Q: What did you dislike about your last job?A: I really liked everything about the job. The reason I left is to find a position where I can make a greater contribution and a greater intellectual challenge.Q: What have you learned from the jobs you have held?A: More than anything, I have learned that what is good for the company is also good for me. So, I listen very carefully to directions and always keep my superiors informed of my actions.Q: What do you think are your biggest accomplishments?A: Although I feel my biggest achievements are still ahead of me, I am proud of my involvement with (mention the job or project you are most proud of and how you contributed to accomplishing as its goals). I made my contribution as part of that team and learned a lot in the process. We all did it with hard work, concentration, and an eye on the bottom line.Q: How long would you stay with our company?A: I take directions well and love to learn. As long as I am growing professionally, there is no reason for me to make a move. How long do you need me to be of use there?Q: Can you work under pressure?A; Yes, I usually find it stimulating. However, I believe in planning and proper time management to reduce panic deadlines within my area of responsibility.Q: How do you handle tension?A: Tension is caused when you let things pile up. It is usually caused by letting other areas of responsibility slip by for a period of time. I find that if you break those overwhelming tasks into little pieces, they aren't so overwhelming anymore. So I suppose, I handle tension by handling the causes of it, by not letting things slip in other areas that can give rise to it.Q: What interests you most about this job?A: Before I answer, could I ask you to describe a typical day for me? I am looking for a challenge and an opportunity to being a team player and an opportunity to make a contribution.Describe a situation in which your work or idea was criticized.A: I listened carefully and resisted the temptation to interrupt or defend myself. Then I verified what I heard to be sure my facts were straight. I asked for advice, we bounced some ideas around, then came back later and re-presented the idea in a more viable format. My supervisor's input was invaluable.Q: Why should I hire you?A: I believe I have the qualifications that you need; I am a team player; and I take directions and have the desire to reach success.Q: What can you do for us that no one else can do? Why do you feel you are a better candidate than others?A: I can bring to this job a determination to see projects through to a proper conclusion. I listen and take directions well. I am analytical and don't jump to conclusions. And finally, I understand we are in business to make a profit, so I also keep an eye on cost and return.Q: What kind of people do you find it difficult to work with?A: People who have a blatant disregard for others and do not follow procedures or are slackers - the occasional rotten apples who don't really care about the quality of their work. They are long on complaints but short on solutions.Q: (follow-up to the previous question) How will you handle these people?A: I would stick to my guns, stay enthusiastic, and hope some of it will rub off. If no amount of good effort on my part solves the problem, I will still maintain cordial relations. Life is too short to be affected by people who always think their cup is half empty.Q: What do you think of your last boss?A: I liked him/her as a person (if applicable), respected him/her professionally and appreciated his/her guidance.Q: Were there things that your supervisor did that you disliked?A: I have never thought of our relationship in terms of like or dislike. I have always thought our role was to get along together and get the job done. We had a very good relationship as far as I can remember.Q: Can you take instructions - and criticism - without feeling hurt or upset?A: Yes, I can take instructions - and more importantly, I can take constructive criticism without feeling hurt. Even with the best intent, I will still make mistakes and at times someone will have to put me back on the right track. I know that if I expect to rise in the company, I must first prove myself to be manageable.Q: How do you take directions? How do you handle criticism?A: I take directions well and I believe that there are two types: carefully explained directions - when my boss has time, and then there's the other, a brusque order or correction. While most people get upset with the latter, personally, I always believe the manager is troubled with bigger problems and a tight schedule. As such, I take the direction and get on with the job without taking offense so my boss can get on with his/her job as well. It's the only way to accomplish our tasks.Q: What is your greatest strength? What do you consider your outstanding qualities?A: Perhaps my greatest strength is the ability to stick to a difficult task yet be able to change course rapidly when required. I believe in planning and proper management of my time and yet I can still work under pressure.Q: What is the most difficult situation you have faced?A: (Give an example which is specific to your case; what follows is an example) Perhaps one of the most difficult decisions is to fire someone but I would like to emphasize that once I had examined the problem and reached a conclusion, I acted in a timely and professional manner, with the best interests of the company at heart.Q: Are you willing to take calculated risks when necessary?A: Naturally, I would never take a risk that will in any way jeopardize the safety or reputation of the company or colleagues. In fact, I don't think any employer would appreciate an employee at any level taking risks of any nature without first receiving a thorough briefing and a chance to give input.Q: Rate yourself on a scale of 1 to 10, 10 being the highest.A: Perhaps an 8 or 9, as I always give my best shot, but in doing so, I always increase my skills and therefore always see room for improvement.About The Author:Eunice Estipona is a spa consultant, mentor, advisor, speaker, lecturer & author. One of her advocacies is to make healing & information regarding the field of spa, massage & wellness accessible & affordable to everyone.Source: The Manila Bulletin, January 25, 2009 page CC-6

JOB INTERVIEW QUESTIONS THAT TAKE SOME DELIBERATION TO ANSWER (Special Situations)While these questions may not be asked of you, here are some sample responses to difficult questions which you can adapt to your needs:Q: Why are there gaps in your work history?A: No job in my experience has been irrelevant or a waste of time if it increases my knowledge about how a business works while making money on the side. Every job I have held has given me new insights into my profession and the higher one climbs, the more important the understanding of the lower-level more menial jobs. They all play a role in making the company profitable. And anyway, it's certainly easier to schedule and plan work when you have first-hand knowledge of what others will have to do to complete their tasks.Q: Why were you out of work for so long?A: I made a decision that I should enjoy my work too much to accept just another pay check. So I determined that every job should be where I could do my best and make a solid contribution. I feel that you are a group that expects people to pull their weight, because you have got a real job to do. I like that and I would like to be a part of the team. What have I got to do to get the job?Q: Wouldn't you be better off in another (bigger) firm?A: Not at all. My whole experience has been with small (meaning less than 5 employees) and medium sized companies (meaning more than 10 but less than 25). Now coming from that background, I have done a little bit of everything. That means that no matter what you throw at me I will be able to learn it quickly. For example, what would be the first project I would be involved with in your company?Q: How long have you been looking for a job?A: Well, I have been looking for about a year now. I've had a number of offers at that time but I have determined that as I spend most of my waking hours at work, the job I take and the people I work with have got to be people with values that I can identify with. I made the decision that I wasn't going to suffer clock-watchers and work-to-rule specialists anymore.Q: Do you make your opinions known to others when you disagree with the views of your supervisor?A: If opinions are sought in a meeting, I will give mine in a cordial and professional way, although I am careful to be aware of others' feelings. I will never criticize a co-worker or superior in an open forum; besides, it is quite possible to disagree without being disagreeable. However, all my past managers made it clear that they valued my opinion by asking for it. So, after a while if there was something I felt strongly about, I would make an appointment to sit down with them and discuss it one on one.Q: What would you say about a supervisor who was unfair or difficult to work with?A: I would make an appointment to see the supervisor and diplomatically explain that I felt uncomfortable in our relationship that I felt he or she was not treating me as a professional colleague and therefore that I might not be performing up to standard in some way - that I wanted to right matters and ask for his or her input as to what I must do to create a professional relationship. I would enter into the discussion in the frame of mind that we were equally responsible for whatever communication problems existed and that this wasn't just the manager's problem.Source: Manila Bulletin, January 25, 2009 page CC-6
To be able to view, read, download and print for FREE the whole article please visit: http://www.scribd.com/doc/11514591/Suggested-Interview-Questions-and-Answers

A list of training centers, magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. You can order it online via http://www.amazon.com/ or for local Philippine orders, email yunesa@yahoo.com. If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.

Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy
These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries.

You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book

If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from http://www.amazon.com/ or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.

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Organizing, Opening, Starting, Putting-Up, Beginning, a Spa, Massage Clinic or Wellness Center Business

OPENING/STARTING/PUTTING-UP/BEGINNING YOUR OWN SPA, MASSAGE CENTER OR WELLNESS CENTER
(WITH EMPHASIS ON PHILIPPINE SETTING)
by Eunice
yunesa@yahoo.com
(for a free download of this article see below for details)

For several years now, a lot of people are asking me about how to start and what are the steps to make before starting their own spa, massage center or wellness center. I will give you seven (incidentally, my favorite number) MUST and NEEDED major steps in order for you to be well-prepared in starting your own spa, massage or wellness center BEFORE, and I would like to stress, BEFORE you start your own spa, massage clinic or wellness center. Although not step-by-step and dogmatic, this article will approach the issue in contemporary style and focus on the major things that you should be doing before opening or starting the business.

The first and foremost step is for you to identify what type of business will you be engaging in. Remember, that starting a business is like accepting a marriage proposal; you should know what you are getting into. Here in the Philippines, there is a saying that goes “hindi yan parang kanin na isusubo na kapag napaso ay iluluwa” let us apply that in a business situation, in this field, even if it is profitable… it is difficult, it will not be easy, and definitely not a walk in the park, whoever said it was di ba? Personally, ask yourself and be able to answer the following questions: Are you putting up a massage center? A spa or a wellness center? Let us differentiate the three. A massage center focuses only on massage or bodywork therapies. Purely, massages lang ang i-o-offer mo. A spa on the other hand is a place where you can get spa treatments aside from massage. Siyempre kasama na dito ang facials and body treatments. Kung spa ang gusto mong itayo, then identify what type of spa ba ang itatayo mo? Will it be a hotel/resort spa, medical spa, club spa, cruise ship spa, airport spa, destination spa, atbp. or the most common, the day spa or sometimes referred to as a spa-lon or a combination of a spa and a salon. A wellness center is a lot more broad than a spa kasi ang wellness center ay nag-o-offer ng all of the things that I mentioned plus you also offer either fitness and exercise regimens, yoga, music therapy and other activities to enhance the well-being of your clients. Bakit mahalaga na i-dentify mo ang type of business mo especially if you are starting from scratches? Mainly because, the types of services that you will provide will depend largely on the type of business na mapipili mo. Of course, the wider the scope of your services the larger the capital that you will be needing. So, kung purely massages lang ang i-o-offer ng business mo mas maliit ang capital as compared to a full-scale day spa or a wellness center (So, if you will be offering purely massages it will have a lesser capitalization required as compared to a full scale spa or wellness center).

Secondly, after identifying the type of business that you will be getting into, you have to know the government regulation regarding putting up a spa, massage clinic/ center or wellness center. Directly or indirectly man, you have to know the regulations of the Department of Health (DOH); also the regulations of the Department of Tourism (DOT); Department of Trade and Industry (DTI); and if you are putting up a spa under a corporation, eh di isama mo na rin ang Securities and Exchange Commission (SEC) plus, don’t forget your local government office or mayor’s office, wherever your establishment will be located.

I will give you a concrete example, kung gusto mong magtayo ng spa, (some) of the minimum standard requirements in operating a spa establishment in the Philippines according to the revised rules and regulations of the Department of Tourism (DOT), would include, but is not limited to:
1. The location should be safe, reputable and conducive to relaxation.
2. There should be a reception center attended by qualified and trained staff with a lounge area commensurate with the size of the spa.
3. There should be clean and separate washroom areas for male and female clients.
4. The spa should be able to provide: different types of massages, steam, sauna, water baths and other spa treatments.
5. Locker and treatment rooms should be separate for male and female clients.
6. There should be suitable facilities and provisions for the disabled, a well-stocked first aid cabinet, an employees’ lounge, backroom operations, adequate supply of linens, towels and garments, etc.
7. Staff should be trained by internationally recognized institutions or associations; shall be well-groomed, with proper attire and clean.
So, there you got a glimpse already of DOT’s requirements. Alamin mo rin ang requirements ng iba’t-ibang ahensiya ng ating gobyerno (you should also know other government requirements), like the Department of Health, and other governing bodies, as what I have mentioned above.

Third, you have to create your business plan. Nung una (Before), kahit walang business plan okay lang mag start ng business parang before kahit hindi ka nakatapos ng pag-aaral madaling kumuha ng trabaho- not anymore, especially nowadays that it is more difficult earning money. Kaya as much as possible, dapat talaga gumawa ka ng business plan. Ika nga, if you fail to plan, you plan to fail. If you have partners, sit down with your partners and if you do not have any experience in spa management and operations, sit down together with a spa consultant. The business plan should answer a lot of questions including your expected capitalization, location, marketing, your return of investment, break-even, and a whole lot of things - especially about financials etc. Your business plan should have a very strong marketing plan. Also, you as an owner or operator should be able to read the numbers. Alamin mong mabuti yung pre-operations na gastusin (Know how much you need even before you operate), yung ROI mo kung kelan, atbp. Then after your business plan is finished, have this re-checked by a lawyer and an accountant. This is to ensure that you are complying with legal laws as well as GAAP (Generally Accepted Accounting Principles). The accountant will also be able to identify numerical deficiencies ng business mo so you can adjust even before starting and shelling out your hard earned money for capitalization. One of the faults of new spa owners today, is that they invest largely in equipment and products without investing in their people, not so! You won’t go far pag ganun ang ginawa mo. It is not enough for you to train your people with skills and yet, they do not know how to take care of your clients/guests. Maling mali (Very wrong). So, I would really stress out that if you do not know how to operate and manage a spa, go to a spa consultant (even just for advise) or consider franchising. Of course, if you are considering a franchise, you have to investigate and do due diligence. You have a lot to consider also when you go into a franchising agreement, do not just buy a franchise and expect the mother company to do everything for you.

Marami din ang nagtatanong magkano ba talaga ang capital needed? In actual fact, hindi pwedeng masagot yan with a ball-park figure because it will depend on a host of factors like where is your location? Siyempre, if your spa is located in Timbuktu (for example lang) at i-co-compre mo yun sa Day spa in a mall eh di siyempre mas mahal ang capital mo sa mall. It will also depend kung malaki ba yung gusto mong facility like for example, gusto mo sa Timbuktu pero ang lawak naman ng gusto mong facility eh di parang nasa mall ka na rin. It will also depend on the construction costs but to be safe ang pinaka-maliit na home-based massage clinic ay gagastos ka rin ng 50,000 pesos. Hindi pa kasama dito ang operational cost ha…ito lang ay para maka pag start ka. Up to as much as millions and millions of pesos (yes, tama, milyon ang gastos kung full scale spa ang gusto mo). Meron ding nag papa franchise na spa that I have heard in the provinces na around 50,000 pesos pero wala silang support na ibibigay sa iyo after you sign their franchise agreement bibili ka lang sa kanila ng products and that is it. Meron ding branded facial and spa centers na gagastos ka anywhere from 3Million (in Philippine pesos) to around 10 Million. Depende sa iyo kung gusto mo ring mag franchise or what basta ang importante pag mag fra-franchise ka you know the stability of the company, the support they will give you during the operational years of your business, at iba pa.

Fourth, is to seek professional help:
Maaaring sabihin mo, “bakit ko pa kailangan ng professional help marunong naman ako?” (why do I need professional help, I can do it on my own) Examples, if you want to put up a website for your spa, contact a web developer/designer. Then since in step #3 you have contacted a spa and wellness consultant already who will guide you in your business idea. The spa consultant can recommend products, services and suitable materials for your concept. They will save you an enormous amount of money, time and effort by their professional advice. It is better to shell out a minimal amount for a spa consultant than shell out 100,000 pesos (approximately 2,000U$D) as your capital or even more without assurance of getting your profit back in the future. The spa and wellness operations and management consultant will be able to advice you on technical things and matters that only a professional would know. The spa consultant should be your trusted adviser. Then the spa consultant should meet your architect, interior designer or construction engineer or whoever is in charge of constructing your business establishment. I know that it is tempting to do everything yourself, but it is really best if you are doing more strategic and important things that only you can do. Kasi kung ikaw ang gagawa ng lahat (not unless if you are a spa consultant yourself, but even a spa consultant needs the help of a web designer, architect, etc. di ba?) mapapagod ka ng husto baka hindi pa nagsisimula ang spa mo eh lawit na dila mo. The architect should meet with your spa consultant because many architects do not have the operational expertise needed to design well-functioning, profitable spas. Hindi nila alam yung mga equipments na ilalagay at babagay sa theme ng spa mo so you have to sit down with both architect and spa consultant at the same time. Steer clear of architects with no spa experience because in the long run it might cost you more on delays in construction and repairs.




Then maybe you will ask me what then, is an ideal spa consultant? Look for experience, expertise and personality. A spa consultant should be completely objective and should not only be a retailer or an extension of a product house or equipment manufacturer, as those ‘consultants’ are only interested in selling their goods and won’t necessarily offer what is best for the project. If you look at the most successful spas, you will observe that they do have a team of trusted advisors in place. So don’t get stuck doing everything yourself. Leave the professionals to do their job and pay them for it. Find a spa consultant who possess real knowledge and understanding of the industry at large, including, but not limited to, customer service, operations, design, architecture, engineering, FF&E (furniture, fixtures and equipment), products, human resources or staffing and staff requirements, technical delivery of treatments and services, marketing, advertising, promotions, public relations and management.

If you look at the most successful spas, you will observe that they do have a team of trusted advisors in place. So don’t get stuck doing everything yourself. Leave the professionals to do their job and pay them for it.

Fifth, although this should already been laid out in your business plan, you should try services for yourself. Ito ang pinaka masarap at favorite kong part. Scout and try your competitors in your location. This means most, if not all, competitors within 15 miles or 25 kilometers from your location. Try their services, observe the cleanliness, how the staff treats you, the ambiance, what you like and don’t like about their services, etc. This is also the time to ask questions at the reception area like what are their packages and programs, do they accommodate group scheduling, how long will be the treatment, the price, etc. Be very observant and take mental notes of your experience with them. Every time na lalabas ka sa spa, massage or wellness center nila- write it all down in a notebook. This will give you a glimpse of their strong and weak points as well as their operations.

Sixth, by this time, you should have completed your business plan and should be starting out your pre-opening marketing together with training of your staff. Your staff should be trained on both: their skills/technical training and their client services and referral building. If you decide to hire a trainer for their technical skills on massage, facials, body treatments, etc. marami tayong magagaling na trainers especially sa massage. The resource book on massage, spa and wellness has the most comprehensive list of training centers in the Philippines and abroad. You might be asking, how much is the training? Training period will be dependent on the number of services that you will offer: the more services that you will include in your menu the longer will be your training will result in a higher cost for training. After this, train your staff in marketing, advertising, promotions, public relations and client care. Especially if you really do not know how the system works. Marketing is not just ads, flyers and posters. Hindi sapat ang mga ito (these are not enough). One of the most important but often neglected aspect is training staff regarding decorum and proper client handling. However skilled your staff is- if the service is bad, if they don’t know how to communicate with clients or they don’t ask for another appointment, wala rin. In short, if they don’t ask, they don’t get. So, it is very important that your staff should also be trained on things that would make your clients come back for more. Your people represent you, they are your backbone and clients are your bread and butter. Be sure to train your staff in making your clients remember about their experience, how they felt and making them addicted to the experience. Your spa consultant will guide you through this.

Since we are in the topic of how to open or start a spa, massage clinic and wellness center, I would like to stress that although this is a helpful guide, this is nowhere near being complete and perfect. So, the seventh step before you open your spa, massage and wellness center (in the Philippines), is be prepared for glitches, bumps and turns along the way. If you have done your part and what I have told you, you would have seen ups and downs along the way, be more prepared and creative to solve the problem and at least by doing so, you would have reduced your risk and eliminated possible big problems that would have come along the way.

A list of training centers, magazines, publications, books and literatures both local and international are all available in the book, “The Spa, Massage and Wellness Resource Guide and Career Book”. You can order it online via http://www.amazon.com/ or for local Philippine orders, email yunesa@yahoo.com. If you are looking for a career opportunity, not just a job in the spa, massage therapy and wellness industry, this book is a must read.

This article is written by: Eunice Estipona a spa consultant, mentor, advisor, speaker and lecturer. One of her advocacies is to make healing and information regarding the field of spa, massage and wellness accessible and affordable to everyone. If you are serious about turning your business or practice around, making the right decisions, getting an unbiased opinion and knowing where to get help, for lectures and other concerns she can be contacted at yunesa@yahoo.com or +639184745685. To find out how she can help you take your business to the next level, visit her site at http://www.meetup.com/philippinemassagetherapy
These along with hundreds of resources found locally and abroad are contained in “The Spa, Massage and Wellness Resource and Career Book”, the first book of resource information to know more about the Spa, Massage and Wellness Industry in the Philippines and other countries including the United States, Australia and other Asian countries. You can view, read, download and print for FREE the book’s summary at this link http://www.scribd.com/doc/6425282/About-the-Book-Spa-Massage-and-Wellness-Resource-Guide-and-Career-Book

If you are a spa, massage therapy and wellness information seeker the resources contained in the book for you. This book is a collection of data and valuable information regarding the spa and massage industry in a global perspective with a focus on the Philippines. Her advocacy in writing the book is to make “unbiased” information regarding the field of spa, massage and wellness resources and career, accessible and affordable for everyone. If you are considering a career in the massage, spa and wellness industry, this book will prepare you and give you a glimpse of what it is like, the preparation you need to take: emotionally, intellectually and financially. In this book, you will learn more details in the spa and massage field and the possible paths you can take. You will also learn about local and international training programs offered and numerous employment possibilities. Giving you much needed information at your fingertips. You can order it from http://www.amazon.com/ or for local Philippine residents, you can email and get in touch with Eunice at yunesa@yahoo.com.

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Our TERMS OF REPRINT are fully enforcible under the terms of: The Digital Millennium Copyright Acthttp://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:*** Digital Reprint Rights **** If you publish this article in a website/forum/ blog, etc. You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links).* Links must remain in the form that we published them. Clean links should point to the Author's links without redirects having been inserted into the copy.* You are not allowed to Change or Delete any Words or Links in the Article or Resource Box. Paragraph breaks must be retained with articles. You can change where the paragraph breaks fall, but you cannot eliminate all paragraph breaks as some have chosen to do.* Email Distribution of this article must be done through Opt-in Email Only. No Unsolicited Commercial Email.* You are allowed to format the layout of the article for proper display of the article in your website or in your ezine, so long as you can maintain the author's interests within the article.* You may not use sentences from this article as an input for any software that steals sentences from others in order to build an article with software. The copyright on this article applies to the "WHOLE" article.*** Author Notification ***We ask that you notify the author of publication of her work. Eunice can be reached at: http://us.mc391.mail.yahoo.com/mc/compose?to=judy%40judymurdoch.com*** Print Publication Reprint Rights ***If you desire to publish this article in a PRINT publication, you must contact the author directly for Print Permission at: mailto:http://us.mc391.mail.yahoo.com/mc/compose?to=judy%40judymurdoch.com============ ========= ========= ========= ========= ========= The content of this article is solely the property and opinion of its author, Eunice

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